Sales and Marketing Coordinator

Roles and responsibilities

1. Support Sales Team:

• Assist the sales team in preparing proposals, presentations, and sales materials.
• Coordinate meetings and appointments for the sales team, including travel arrangements when necessary.

2. Marketing Campaign Management:

• Assist in the development and execution of marketing campaigns, including digital marketing, social media, and email marketing.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

3. Market Research:

• Conduct market research to identify potential customers, industry trends, and competitive analysis.
• Gather and analyze data on customer preferences, market conditions, and competitor activities.

4. Database Management:

• Maintain and update customer and prospect databases to ensure accurate and current information.
• Assist in lead generation and follow-up activities to support the sales pipeline.

5. Event Coordination:

• Plan and coordinate marketing events, trade shows, and promotional activities.
• Manage logistics for events, including venue selection, vendor coordination, and materials preparation.

6. Content Creation:

• Assist in creating marketing content, such as brochures, newsletters, blog posts, and social media updates.
• Collaborate with graphic designers and copywriters to produce marketing collateral.

7. Reporting and Analysis:

• Prepare regular reports on sales performance, marketing activities, and customer feedback.
• Analyze data to identify trends and areas for improvement in sales and marketing strategies.

8. Collaboration and Communication:

• Liaise with various departments, such as product development and customer service, to ensure alignment on sales and marketing initiatives.
• Communicate effectively with team members, management, and external stakeholders to facilitate project progress.

9. Customer Relationship Management:

• Support the management of customer relationships by responding to inquiries and providing information about products and services.
• Assist in maintaining a high level of customer satisfaction through effective communication and follow-up.

10. Administrative Support:

• Provide general administrative support to the sales and marketing departments, including managing schedules and organizing files.
• Assist with budgeting and financial tracking for marketing initiatives.

Desired candidate profile

1. Education:

• Bachelor’s Degree: A degree in Marketing, Business Administration, Communications, or a related field is preferred.

2. Experience:

• Relevant Experience: 2-4 years of experience in sales and marketing, preferably in a coordinator or support role.
• Industry Knowledge: Experience in the specific industry (e.g., retail, technology, hospitality) can be beneficial.

3. Technical Skills:

• Marketing Software: Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp) and CRM software (e.g., Salesforce, Zoho).
• Digital Marketing: Familiarity with digital marketing platforms, including social media, SEO, and content management systems.
• Data Analysis: Basic skills in data analysis and reporting using tools like Excel or Google Analytics.

4. Skills:

• Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling marketing content and presentations.
• Organizational Skills: Strong organizational skills to manage multiple projects, deadlines, and tasks effectively.
• Creativity: Ability to contribute creative ideas for marketing campaigns and promotional activities.

5. Personal Attributes:

• Team Player: Collaborative mindset with a willingness to support team members and work towards common goals.
• Adaptability: Flexibility to adapt to changing priorities and a fast-paced work environment.
• Attention to Detail: Strong attention to detail in all aspects of work, including data entry, content creation, and event planning.

6. Interpersonal Skills:

• Relationship Building: Ability to build and maintain relationships with customers, vendors, and internal teams.
• Customer-Centric Approach: A focus on understanding and meeting customer needs to enhance satisfaction and loyalty.

7. Project Management Skills:

• Time Management: Strong time management skills to prioritize tasks and meet deadlines efficiently.
• Problem-Solving: Proactive in identifying challenges and proposing solutions.

8. Technology Savvy:

• Social Media Proficiency: Experience managing social media accounts and understanding of various platforms’ best practices.
• Graphic Design Tools: Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.