Senior Performance Marketing Specialist
Senior Performance Marketing Specialist
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Job Description
*Job Title:*
### Performance Marketer DTC Business
*Location:* Pune
*Experience:* 35 years in performance marketing for DTC businesses with a focus on app installs retention and customer acquisition.
## *Job Summary:*
Humpy Farms a leading DTC brand is seeking a *Performance Marketer* to drive customer acquisition app installs and retention efforts. The ideal candidate will have a datadriven mindset a strong understanding of digital advertising platforms and experience in scaling appbased businesses. You will be responsible for optimizing app install campaigns improving user retention and driving overall growth for Humpy Farms’ app and DTC channels.
## *Key Responsibilities:*
*App Install Campaigns:*
Plan execute and optimize performance marketing campaigns across multiple channels (Google Facebook Apple Search Ads etc.) to drive app installs at an efficient cost.
*User Retention & Engagement:*
Develop strategies to improve inapp engagement and retention using data to understand user behavior and implement targeted campaigns to reduce churn.
*Customer Acquisition:*
Drive highquality acquisition across paid channels optimizing for customer lifetime value (CLV) while maintaining a low cost per acquisition (CPA).
*Retention Marketing:*
Work closely with the CRM team to develop retention campaigns using push notifications email marketing and inapp messaging to reengage inactive users and nurture loyal customers.
*DataDriven Optimization:*
Use analytics tools to measure analyze and optimize campaign performance continuously testing ad creatives audience segments and messaging to maximize ROI.
*CrossChannel Marketing:*
Coordinate efforts between paid media app marketing and organic growth strategies to ensure a seamless and consistent user experience across all touchpoints.
*A/B Testing:*
Conduct A/B tests on creative assets landing pages and user flows to determine the most effective strategies for growth and retention.
*Market Trends & Competitor Analysis:*
Stay updated with market trends and competitor activities in the DTC app space to proactively adjust strategies and ensure Humpy Farms stays competitive.
## *Qualifications:*
Bachelor’s degree in Marketing Business or a related field.
35 years of experience in performance marketing with a proven track record of driving app installs and retention for a DTC business.
Expertise in managing campaigns on Google Ads Facebook Ads Apple Search Ads and other paid media channels.
Strong understanding of app analytics and tracking tools such as Google Analytics Firebase or Mixpanel.
Demonstrated ability to drive growth through datadriven decisions and optimization techniques.
Experience with CRM tools retention strategies and app engagement initiatives.
Excellent analytical and problemsolving skills with a focus on metrics like CPA LTV ROAS and churn rate.
Strong communication and collaboration skills to work effectively across teams.
## *Skills:*
Performance Marketing (App Installs & Retention)
DataDriven Optimization
Customer Acquisition & Retention
A/B Testing & Experimentation
Analytics & Reporting (Google Analytics Firebase etc.)
CRM & Retention Campaigns
CrossChannel Marketing Strategy
Market & Competitor Analysis
Skills
Proactive, Marketing, Retention Marketing, Marketing Campaigns, Managing Campaigns, Firebase, Competitor Analysis, Email Marketing, Analytical And Problem-solving Skill, Advertising, Media Channels, Problem-solving Skill, Strong Communication, Google Analytics, Marketing Strategy, Excel, Strong Understanding, Trends
Employment Type
Full Time
