Head Of Media Innovation Strategy

About Us:

We are a performance marketing agency managing over $120M in annual media spend. Specializing in boutique digital marketing services we partner with large American companies in the home improvement industry helping them drive growth while reducing their overall marketing costs.

About the Role:

We are looking for an experienced and forwardthinking Head of Media Innovation & Strategy to lead our Innovation & Optimization department in pushing the boundaries of digital advertising and staying ahead of the competition. The ideal candidate will be a visionary leader with a deep understanding of the performance marketing landscape and a strong focus on emerging traffic sources media buying automation and strategic testing.

Key Responsibilities:

Lead the Innovation Strategy: Develop and execute strategies to explore and test new traffic sources emerging ad platforms and innovative media channels to keep the agency ahead of industry trends.

Oversee Media Automation: Spearhead automation efforts in media buying processes ensuring that proprietary tools and scripts are developed to optimize bidding budget allocation and campaign management at scale.

Research & Development (R&D): Manage and guide the R&D team in discovering and testing new ad platforms to ensure the agency can offer clients cuttingedge solutions.

Media Buying Optimization: Lead a team focused on optimizing media buying strategies and tactics for operational media buying. Develop and implement techniques to enhance key performance metrics (CPA ROI CTR) and collaborate with the operational media buying team to apply successful strategies. Ensure continuous A/B testing and datadriven insights are used to improve current media buying efforts.

Client & Niche Launch and Testing: Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning execution and optimization of campaigns for clients entering new markets ensuring that all efforts are effectively tested measured and optimized for success.

Strategic Leadership: Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company s broader business objectives and client goals.

Team Leadership: Oversee the management of specialized teams including R&D Media Automation Media Buying Optimization and New Client Launch & Testing. Inspire and mentor team members fostering a culture of innovation and continuous improvement.

Partnerships and Tools: Identify and manage relationships with media buying platforms ad tech vendors and other partners to support innovation and automation efforts. Evaluate thirdparty tools and technologies that can enhance the team s capabilities.

Attributes:

• We are looking for a highly motivated innovative leader who thrives in a dynamic environment.
• Exceptional communicator with strong critical thinking skills capable of making datadriven decisions that foster growth and efficiency.
• Innovative Problem Solver: You demonstrate the ability to identify challenges and develop creative solutions through rootcause analysis and collaborative strategies.
• Highly Organized & Analytical: You have strong organizational skills experience managing resources and a talent for overseeing complex projects from conception to completion.
• Strong Leadership & Mentorship: You are committed to developing your team and fostering a positive inclusive work environment.
• Adaptability: The ability to thrive in a fastpaced constantly evolving digital landscape with a proactive approach to staying ahead of industry trends.
• Project Management Expertise: The ideal candidate demonstrates proven experience in managing projects of varying complexity ensuring successful delivery from initiation to completion. Skilled in resource allocation timeline management and risk mitigation.

Requirements :

Qualifications:

• Bachelor s degree in Marketing Business or related field.
• Minimum of 10 years in digital marketing with at least 35 years in a leadership role focused on media buying performance marketing or media innovation. Proven success in driving innovation and optimizing paid traffic channels.
• Strong understanding of media buying platforms (Google Ads Meta Ads native or display platforms) and handson experience with automation tools and scripts to optimize campaigns.
• A passion for exploring emerging platforms and technologies with a demonstrated ability to discover and scale new traffic sources and ad channels.
• Experience leading and growing crossfunctional teams.
• Experience working remotely and collaboratively across departments.
• Prior experience in lead generation is a big plus.
• Familiarity with using APIs for campaign management and data tracking is a plus.
• Strong verbal and written communication skills with the ability to present complex ideas to senior management and internal teams in a clear concise manner.
• Fluent English.

What we offer:

• Flexible Remote Work.

Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably) enabling you to create your ideal work environment.

• WorkLife balance:

Fulltime employment with a flexible schedule to accommodate your personal needs

Generous paid vacation policy to ensure you have time to recharge

Emphasis on maintaining a healthy worklife balance

• Comprehensive benefits:

Attractive benefits package to support your health and wellbeing

Performancebased bonus system to reward your contributions

• Professional growth:

Collaborate with a highly skilled and professional team

Opportunities for continuous learning and career advancement

• Unique work culture.

Join a diverse international team that values innovation collaboration and mutual respect.

Remote Work :

Yes

Employment Type :

Fulltime