Marketing Manager - sewar

Job Summary:

The Marketing Manager will be responsible for overseeing the entire marketing department including digital and traditional marketing strategies brand management and customer engagement. You will manage a team of marketing professionals and collaborate with the customer service team to ensure a seamless brand experience across all touchpoints. The ideal candidate is a strategic thinker with experience in digital marketing social media content creation and market analysis particularly in the health and wellness industry.

Key Responsibilities:

1. Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies to promote the companys products and grow market share.

• Identify and evaluate new opportunities for growth and brand awareness including partnerships and collaborations.

• Oversee market research competitor analysis and customer insights to inform decisionmaking and optimize campaign performance.

2. Online Marketing:

• Manage and optimize the companys online marketing efforts including SEO SEM email marketing social media and content marketing.

• Develop and execute ecommerce strategies to increase online sales through the companys website and thirdparty platforms.

• Oversee the creation and distribution of online content ensuring it aligns with the companys brand message and appeals to the target audience.

3. Team Leadership and Collaboration:

• Lead and manage the marketing team including content creators social media specialists and digital marketers.

• Collaborate with the customer service team to ensure consistent communication and support between marketing initiatives and customer feedback.

• Mentor and provide guidance to team members to foster growth creativity and a performancedriven culture.

4. Campaign Management:

• Plan execute and track marketing campaigns across various channels ensuring alignment with business goals and budget.

• Monitor the effectiveness of marketing efforts through KPIs and metrics adjusting strategies as needed to optimize results.

• Manage the marketing budget and ensure effective allocation of resources for maximum ROI.

5. Brand and Product Management:

• Oversee brand management and product marketing ensuring consistent messaging and visual identity across all platforms.

• Develop promotional materials and marketing collateral that effectively communicate product benefits and features.

• Stay uptodate with trends in the health and wellness industry to keep the brand competitive and relevant.

6. Customer Engagement and Retention:

• Develop and implement customer loyalty programs referral programs and promotions to boost customer retention.

• Use customer feedback and market research to improve products services and overall customer experience.

• Collaborate with the customer service team to ensure customer inquiries and concerns are addressed in a timely and professional manner.

7. DataDriven Decision Making:

• Analyze performance data from various marketing channels to make informed decisions and report on results to senior management.

• Utilize customer data and analytics to segment audiences personalize campaigns and drive more targeted marketing efforts.

Qualifications:

• Bachelors degree in Marketing Business Administration or a related field (Masters preferred).

• 3 years of experience in marketing with a focus on digital marketing and ecommerce (preferably in the health and wellness industry).

• Proven experience in managing a team and working crossfunctionally with customer service or other departments.

• Strong understanding of digital marketing tools and platforms including Google Analytics SEO social media advertising and email marketing software.

• Excellent communication leadership and project management skills.

• Ability to think creatively and strategically with a strong focus on datadriven results.

• Passion for health wellness and promoting healthy products.

Benefits:

• Competitive salary and performancebased bonuses.

• Health insurance and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible working environment with remote work options.

Job Type: Fulltime

Pay: 5000.00 8000.00 per month