Director of Marketing - Marriott International Inc
Posted on :
22-10-2024
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1 Vacancy
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Job Description
Job Number
Job Category Sales & Marketing
Location JW Marriott Hotel Muscat Madinat Al Irfan Airport Heights Muscat Oman Oman VIEW ON MAP
Schedule FullTime
Located Remotely N
Relocation N
Position Type Management
Marriott Hotels strive to elevate the art of hospitality innovating at every opportunity while keeping the comfort of the ohsofamiliar all around the globe. As a host with Marriott Hotels you will help keep the promise of Wonderful Hospitality. Always. by delivering thoughtful heartfelt forwardthinking service that upholds and builds upon this living legacy. With the name thats synonymous with hospitality the world over we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels you join a portfolio of brands with Marriott International. Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you.
Job Category Sales & Marketing
Location JW Marriott Hotel Muscat Madinat Al Irfan Airport Heights Muscat Oman Oman VIEW ON MAP
Schedule FullTime
Located Remotely N
Relocation N
Position Type Management
JOB SUMMARY
The Director of Marketing Communications is responsible for the planning direction control and coordination of all communication activities with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
CANDIDATE PROFILE
Education and Experience
Required:
- High school diploma or GED; 4 years experience in the sales and marketing guest services front desk or related professional area.
OR
- 2year degree from an accredited university in Business Administration Marketing Hotel and Restaurant Management or related major; 2 years experience in the sales and marketing or related professional area.
CORE WORK ACTIVITIES
Managing Marketing Communications Activities
- Develops an annual communications plan with specific goals and budgets as outlined in the hotels marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
- Compares actual achievements against goals on a regular basis and takes corrective action.
- Assists the DOM in the planning of all mailing activities and oversees their execution.
- Ensures that the corporate ID manual is kept uptodate and implemented as appropriate.
- Prepares on a timely basis the monthly sales & marketing communications report.
- Supervises and directs photography for advertising collateral and public relations purposes in liaison with the DOM the advertising agency and the field marketing department at corporate office.
- Ensures the department has a comprehensive master slide/photo/CD library for all advertising collateral and public relations activities and regularly sends these to corporate office for the image library.
- Supervises operations of the inhouse art department.
- Monitors activities of competitor hotels and trends within the industry.
Managing Public Relations Activities
- Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
- Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
- Prepares press releases for appropriate targeted media locally regionally and internationally.
- Works closely with the corporate and international press offices on developing story angles.
- Plays a key role in community and government relations as well as VIP handling.
- Secures opportunities directs and attends hotel sponsored events and develops targeted partner relationships.
- Creates and organizes press promotional activities.
- Participates in the press events/trips organized by the regional PR offices as required.
- Conducts press blitzes when appropriate.
- Ensures press kit information is comprehensive and kept uptodate.
Managing Advertising Activities
- Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns creative and media plans.
- Maximizes advertising budget by ensuring that the hotels creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
- Ensures that the advertising creative is in synergy with the company projecting a consistent and quality message.
- Reviews the hotels market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
- Monitors and maintains media schedules as well as prompt settlement of accounts.
Managing Direct Marketing Activities
- Takes an integrated approach to DM activities ensuring a consistent and quality image is projected.
- Assists the DOM in the planning implementation and tracking of electronic marketing activities.
- Maintains budget control.
Manages Collateral
- Coordinates and executes production of all printed materials with assistance of advertising agencies following the specifications stipulated in the corporate ID manual.
- Ensures hotel information is updated regularly on the internet/intranet.
- Supervises the production and quality of all displays and temporary signage in hotel public areas.
- Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
- Supervises the inhouse graphic designer and/or print shop.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive peoplefirst culture. We are committed to nondiscrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law.
Marriott Hotels strive to elevate the art of hospitality innovating at every opportunity while keeping the comfort of the ohsofamiliar all around the globe. As a host with Marriott Hotels you will help keep the promise of Wonderful Hospitality. Always. by delivering thoughtful heartfelt forwardthinking service that upholds and builds upon this living legacy. With the name thats synonymous with hospitality the world over we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels you join a portfolio of brands with Marriott International. Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you.
JW Marriott is part of Marriott Internationals luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if youre happy our guests will be happy. JW Marriott associates are confident innovative genuine intuitive and carry on the legacy of the brands namesake and company founder J.Willard Marriott. Our hotels offer a work experience unlike any other where youll be part of a community and enjoy true camaraderie with a diverse group of coworkers. JW creates opportunities for training development recognition and most importantly a place where you can pursue your passions in a luxury environment with a focus on holistic wellbeing. Treating guests exceptionally starts with the way we take care of our associates. Thats The JW Treatment. In joining JW Marriott you join a portfolio of brands with Marriott International. Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you.
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