Social Media Executive

Roles and responsibilities

Social Media Executives are responsible for the planning, implementation, management, and monitoring of a company’s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

Develop, implement and manage social media strategies
Define most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Work with copywriters and designers to ensure content is informative and appealing
1. Content Creation
Content Development: Create engaging and relevant content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
Visuals and Graphics: Collaborate with designers or use graphic design tools to produce visuals that enhance posts.
2. Strategy Implementation
Social Media Strategy: Assist in developing and executing the social media strategy to increase brand awareness and engagement.
Campaign Management: Help plan and implement social media campaigns aligned with marketing objectives.
3. Community Management
Audience Engagement: Monitor social media channels and engage with followers, responding to comments, messages, and inquiries promptly.
Building Relationships: Foster relationships with influencers, partners, and customers to enhance brand loyalty.
4. Analytics and Reporting
Performance Tracking: Use analytics tools to monitor social media performance and track engagement metrics (likes, shares, comments).
Reporting: Prepare regular reports on social media activity, insights, and recommendations for improvement.
5. Trend Monitoring
Industry Trends: Stay updated on industry trends, emerging platforms, and changes in algorithms to inform strategy.
Competitor Analysis: Monitor competitors’ social media presence and analyze their strategies.

Desired candidate profile

Extensive Knowledge of Social Media Platforms, Web Proficiency, Graphic design , Editing Skills, Advertising, Content Creation, Public Relations and Marketing Experience

Experience - 2-4 years
Portfolio: A strong portfolio showcasing previous social media campaigns and content.
3. Technical Skills
Social Media Platforms: Proficiency in major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective tools.
Analytics Tools: Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights) for tracking and measuring performance.
4. Creative Skills
Content Creation: Strong writing and editing skills, with the ability to create engaging and persuasive content.
Visual Design: Basic graphic design skills or experience with design tools (e.g., Canva, Adobe Creative Suite) are advantageous.
5. Communication Skills
Verbal and Written Communication: Excellent communication skills for interacting with audiences and crafting compelling messages.
Interpersonal Skills: Ability to build relationships and collaborate with team members and external partners.
6. Analytical Skills
Data-Driven Mindset: Ability to analyze data and metrics to inform strategy and improve engagement.
Problem-Solving: Strong analytical and critical thinking skills to address challenges and optimize performance.
7. Personal Attributes
Creativity: A creative mindset with a passion for storytelling and brand representation.
Adaptability: Flexibility to adapt to changing trends, algorithms, and audience preferences.
8. Time Management
Organizational Skills: Strong organizational and multitasking skills to manage various campaigns and deadlines effectively.
Attention to Detail: Keen attention to detail in content creation and campaign execution.
9. Knowledge of Trends
Industry Awareness: Up-to-date knowledge of social media trends, tools, and best practices.
10. Team Player
Collaboration: Ability to work effectively within a team and contribute to collective goals.