Adobe Analystics Consultant
Adobe Analystics Consultant
Posted on :
13-10-2024
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Job Description
Adobe Analytics Consultant
Bellevue WA (Remote)
Contract
Description:
- Strong handson experience of Adobe Analytics Workspace in generating different/all types of Custom/Standard Reports like Funnel Performance Path Analysis Fallout and End to End Customer Journey Analysis.
- Must have working knowledge of AA dashboards designing and ad hoc reports to showcase trends progress/spike/fall rate across business KPIs and goals which provide stakeholders a clear understanding of digital performance.
- Sound functional knowledge on building segments/cross segmentation and calculated metrics to better understand user experience conversion based on data factors like source channel visitor frequency CLV and Demography etc.
- Ability connect data from different data sources (Media Campaign Web Analytics CRM First Party and Third Party etc.) Performance to design selfexplanatory dashboards.
- Good understanding of AA OOB Addons/Plugins & APIs to derive Automation Anomaly Detection and Reporting/Tagging Process Optimization.
- Must have ability of storytelling out of the data analysis for key business decision making for marketing leaders.
- Well versed in conducting indepth analysis to identify improvement opportunities and provide actionable recommendations for data monetization and marketing strategies.
- Ability to stich data across customer touch points(within 1st Party website and later if user navigates to 3rd Party Partner Site) and make it meaningful to leverage customer targeting as well as for personalization.
Employment Type
Full Time
Key Skills
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