Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
Job Title: Performance Marketing Specialist
Location: Remote (Americas)
About Divelement
Divelement is a trailblazing technology company dedicated to delivering innovative digital solutions. Were passionate about creating transformative experiences that make a real impact. Join us in revolutionizing the digital landscape and pushing the boundaries of whats possible.
Why Youll Love This Role
- Influence Industry Conversations: Play a key role in elevating our companys thought leadership within the tech sector.
- Drive Growth: Lead initiatives that directly contribute to lead generation and business expansion.
- Innovate Daily: Thrive in an environment where creativity and fresh ideas are celebrated and encouraged.
What Youll Do
- Strategize and Execute Paid Media Campaigns:
- Develop and manage paid media strategies across platforms like Meta (Facebook Instagram) Google Ads LinkedIn and TikTok.
- Optimize campaigns for maximum ROI focusing on B2B lead generation and conversion.
- Enhance Our Digital Presence:
- Collaborate with the web development team to ensure our website is a highperforming lead generation tool.
- Implement SEO best practices to boost organic traffic and engagement.
- Amplify Content Initiatives:
- Promote our podcasts webinars whitepapers and events through targeted paid media campaigns.
- Craft compelling copy that resonates with our target audience especially Gen Z and amplifies our brand voice.
- DataDriven Decision Making:
- Analyze campaign performance data to inform strategies and optimize ongoing efforts.
- Stay ahead of industry trends and bring innovative marketing techniques including the latest on TikTok and other emerging platforms.
- Collaborate CrossFunctionally:
- Work closely with other departments to ensure alignment and maximize impact.
- Provide insights and feedback to continually enhance marketing initiatives.
What Were Looking For
- Experience & Expertise:
- 35 years of professional experience in paid media marketing preferably within the digital or tech industries.
- Proven track record in B2B marketing and driving successful lead generation campaigns.
- Handson experience with Meta and TikTok advertising platforms is highly preferred.
- An understanding of Gen Z language and trends especially for engaging younger audiences.
- Skills & Abilities:
- Strong research skills with the ability to translate insights into actionable strategies.
- Creative thinker who brings innovative ideas and approaches to the table.
- Strategic mindset with a focus on data and analytics to drive decisions.
- Excellent English communication skills both written and verbal.
- Personal Attributes:
- Proactive and adaptable thriving in a dynamic environment.
- Excellent interpersonal skills capable of effective collaboration with crossfunctional teams.
- Located within the Americas and ability to work within US time zones for seamless teamwork.
Perks of Joining Divelement
- Innovative Culture: Be part of a team thats redefining the digital space with groundbreaking solutions.
- Professional Growth: Opportunities for continuous learning and career advancement.
- Flexible Work Environment: Enjoy the benefits of remote work with a focus on worklife balance.
- Impactful Work: Your contributions will directly influence our companys growth and industry presence.
Ready to Dive In
If youre a datadriven marketer with a passion for innovation and a knack for driving results wed love to hear from you!
About Divelement
At Divelement we believe that unique perspectives drive innovation. Were committed to fostering a diverse and inclusive workplace and welcome team members from all backgrounds to join us in shaping the future of technology.
Keywords: Digital Marketing Specialist Paid Media Marketer B2B Marketing Meta and TikTok Advertising Lead Generation Gen Z Marketing Performance Marketing Remote Marketing Jobs Divelement Careers MidSenior Marketing Role Americas Remote Work
Employment Type
Full Time
