Marketing Campaign Director

About Klar

Lets start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico especially since half of the population doesnt have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar! We have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users. We have served more than 2 million users since our launch in 2019!

We are also proud to have been certified in 2023 as a Great Place to Work in Mexico weve worked hard to make that happen and will continue to make bigger strides in the future! Sound like a place youd like to be

Our people

If you join us at Klar youll be welcomed to a team which is rich in many talents and we are very proud! With our head office in Mexico City and remote tech hubs in Berlin and Argentina we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals parents LGBTQ neurodivergence) youll definitely find your people here!

Our values

• Ownership We own our successes & our failures as a team.
• Excellence We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.
• Inclusion We believe we are stronger together and actively work to promote a safe diverse inclusive and respectful culture.
• Customer Obsession We understand the value Klar can bring to its customers & its always at the forefront of our decisions.
• Klarity We communicate clearly & with authenticity. Its in our name & its what we do.

Tasks

This is a fulltime position based in our Mexico City office with a hybrid model therefore we are looking forward to seeing you in our office 23 times per week.

• Media Leadership

Drive Klars presence across both traditional and digital media with a strong focus on TV outofhome (OOH) radio and social media. Develop integrated campaigns that ensure Klars media strategy aligns with brand goals effectively engages target audiences and reaches customers across multiple platforms.

• DataDriven DecisionMaking

Use insights and analytics to guide brand strategy continually assessing brand performance identifying improvement opportunities and optimizing Klars impact. Key performance metrics will include brand awareness growth campaign ROI digital engagement and customer acquisition.

• Creative Vision

Collaborate with the creative team to develop standout campaigns that reinforce Klars identity and set us apart in a competitive marketplace. Execute Klars brand strategy establishing Klar as a leading brand in fintech and ensuring consistency across all consumer touchpoints.

• Budget and Project Management

Oversee budget allocation for media and brand initiatives ensuring resources are used effectively to maximize brand impact and ROI. Ensure projects have a clear timeline making sure all stages of the process are produced efficiently by all stakeholders from ideation to final execution.

• Team Leadership

Lead and inspire a highperforming marketing team fostering a culture of innovation collaboration and accountability. Actively inspire and educate the team with cultural insights and trends in the Mexican market.

Requirements

• HandsOn Brand Builder: Proven ability to build scale and execute disruptive brand strategies in highgrowth tech or consumer sectors with a strong individual contribution to establishing a distinctive brand presence
• Analytical and DataSavvy: Handson experience in brand reporting and analysis with a strong background in using data and business intelligence to directly inform strategy optimize brand performance and drive databased decisionmaking.
• MarketSavvy and Adaptive Mindset: Flexible and growthfocused with a talent for adapting strategies to Klars evolving needs while ensuring brand consistency. Ideas are backed by data and research with a pulse on Mexican market trends and a commitment to sharing insights with the team regularly.
• Clear Communication and Organizational Skills: Able to communicate ideas and strategies openly to internal teams as well briefing external vendors and following up on deliverables in a timely manner. Transparent in showing process and any blockers. Master the art of project management (briefs scheduling followup retroplanning).
• Storytelling that delivers: Not just a creative visionary but a skilled executor with the ability to turn ideas into captivating campaigns that set Klar apart in fintech. Exceptional storytelling skills crafting emotionally resonant narratives that connect deeply with audiences.
• Expert in Media and Channels: Skilled in both traditional and digital media with handson experience in managing TV OOH radio and social campaigns that expand brand reach and awareness. Know how to optimize different types of content across various media channels and present performance results with databacked explanations.

Benefits

• Competitive salary based on performance and experience
• Chance of earning Klar stock options
• 15 days of paid vacation per year; plus extended maternity and paternity leaves
• Vacation premium
• 30 days of Christmas bonus
• Medical Insurance
• Computer devices
• Wellhub subscription to offer mental and physical health
• Sponsored coaching and therapy sessions via Modern Health
• A modern centrally located office in Mexico City with free drinks snacks and regular social events
• International work environment with amazing and highly skilled people
• A world class team that helps you evolve your skills in areas youre interested in

Klar is a safe place for everyone!

We trust our highly skilled and diverse team and were committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender nationality ethnic and social origin religion/belief physical abilities age sexual orientation and identity.

Should you require any accommodations through the recruitment process please dont hesitate to let us know how we can help!