CRM Marketing Manager
CRM Marketing Manager
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Job Description
Management Events is the premier platform connecting toptier business leaders with exclusive networking opportunities cuttingedge insights and worldclass events. We orchestrate groundbreaking interactions between these influential decisionmakers and innovative software and consultancy companies shaping the future.
We are seeking an ambitious CRM Marketing Manager to join our Marketing team as we continue to drive our growth story forward!
If you excel at cultivating strong customer relationships optimizing CRM systems and developing effective engagement strategies you might be the perfect fit for us! Your expertise in managing customer journeys and leveraging data insights could be the key to unlocking our next level of success.
What youll do:
- CRM Strategy: Develop and drive longterm datadriven marketing communication and customer engagement strategy
- Email automation:Create a smooth customer journey by identifying opportunities in email automation
- Targeted marketing campaigns: Own and drive endtoend (from idea to analyzing the results) communication via email and SMS for our international markets
- Continuous A/B testing:Create a plan to continuously test and get learnings to improve your results
- Customer data analysis and segmentation: Analyze customer data and create customer segments to more effectively target marketing communications and campaigns with timely messages that fit the audience
- Maintaining and strengthening customer relationships: Aim to increase customer loyalty and engagement by developing models for customer relationship management and implementing functions that improve the customer experience.
- Upselling and increasing customer value: Develop strategies to provide additional value to existing customers and encourage them to make further purchases.
- Reporting and analytics: Monitor and report on the results of CRM marketing activities such as lead generation customer loyalty trends and customer engagement.
- Collaboration with other teams: Working closely with sales customer service tech and product teams to ensure a consistent customer experience and that marketing efforts support business goals.
What youll bring:
- Expertise in CRM & Email marketing: 4 years of professional experience in operational CRM specializing in email marketing and optimizing the customer lifecycle
- Good knowledge of CRM software and tools (Hubspot)
- Datadriven campaign management: You excel at managing and scaling highvolume complex automated campaigns. You know exactly what to measure and how to turn data into actionable insights
- Analytical mindset: Youre not just focus on outcomes you seek to understand the impact of your work. Youre always looking for insights from testing and eager to apply those learnings to continuously improve future projects.
- Customercentric approach: Youre passionate about understanding our current and future customers their needs challenges and how to best to connect with them. Youre also excited to experiment with new approaches and embrace fresh ideas to inspire growth.
- Collaborative Team Player: You work well with crossfunctional teams to ensure successful implementation of an optimized communication lifecycle.
- Passion for innovation: You stay up to date on digital trends and tech innovations always keeping the customers perspective at the forefront
- Language skills: You are fluent in English. (Bonus points if you speak German French Finnish Swedish Danish or Norwegian!)
Ready to be part of a thriving team and be part of our growth story Join us in our Helsinki headquarters!
Please apply latest at 26th of October. We will start going through applications already before last day of apply.
Employment Type
Full Time
