Email Marketing Specialist
Email Marketing Specialist
Posted on :
11-10-2024
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Job Description
Requirements:
- Minimum 3 years of handson experience with Klaviyo and Mailchimp.
- Proven track record of creating and optimizing email automation.
- Strong understanding of email marketing best practices including segmentation and personalization.
- Analytical mindset with experience using data to drive decisions.
- Proficiency in A/B testing and email performance analytics.
- Ability to manage multiple projects and campaigns simultaneously.
- Excellent communication and copywriting skills.
- Familiarity with email compliance regulations (CANSPAM GDPR).
- Experience with eCommerce and retail email marketing.
- Basic knowledge of HTML/CSS for email design.
Responsibilities:
- Develop execute and optimize email marketing campaigns using Klaviyo and Mailchimp.
- Design and implement email automation including welcome series abandoned cart postpurchase and other customer lifecycle campaigns.
- Segment email lists and create targeted email campaigns to improve engagement and deliverability.
- Analyze campaign performance and provide actionable insights to improve open rates clickthrough rates and overall ROI.
- Collaborate with the marketing team to ensure email content aligns with broader marketing strategies.
- Stay uptodate with the latest email marketing trends and tools.
- Conduct A/B testing to continuously improve campaign performance.
- Ensure email compliance with regulations like CANSPAM GDPR etc.
Remote Work :
No
Employment Type
Full Time
Key Skills
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