B2C Marketing Manager - Nestle Operational Services Worldwide SA

We are the Nestl Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl. Our passionate entrepreneurialminded team has transformed Nespresso into the reference in portioned coffee and one of the worlds most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers own homes and also savored at outofhome locations such as restaurants hotels offices and luxury retail businesses. We guarantee quality by taking a careful thoughtful approach in how we source our ingredients produce and market our premium coffee products. With corporate headquarters in Lausanne Switzerland Nespresso is present in over 60 countries and counts over 12000 employees worldwide. To learn more visit confidential

Youre energized by challenges creative brandbuilding and great coffee

The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee just like a skilled barista. From this beginning more than 30 years ago the Nespresso brand concept the Nespresso Trilogy: exceptional coffees smart and stylish coffee machines and personalized exclusive services has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.

Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for B2C Marketing Manager with the mission to:

Own and manage the B2C product portfolio of coffee machines accessories and services by translating and implementing global product launches & themes (IAP) to market needs execute CRM calendar and initiate market specific local initiatives

A Day in the Life of a B2C Marketing Manager:

Own and manage the B2C product portfolio

• Develop the product strategy and commercial value proposition (incl. new products/services)
• Manage the portfolio of coffee machines accessories and services
• Review portfolio performance continuously to understand and lead possible optimizations e.g. promotion pricing portfolio rationalization with support from data & insights
• Lead annual deep dives on market trends and competitive development for coffee machines accessories and services to fuel the local product strategy and marketing plan in collaboration with Data & Insights
• Ensure the development guarding and communication of coffee knowledge and expertise both internally and externally

Translate and implement global product launches & themes to market needs

• Lead the execution of all permanent and nonpermanent (IAP) launches in the area of coffee machines accessories and services
• Drive the activation (e.g. acquisition promotion) strategy for B2C
• Oversee the execution of the CRM calendar
• Initiate market specific local initiatives
• Ensure continuous improvement through leading pre and postevaluations of product launches & themes

Management Team Responsibilities

• Drive the organisations business results by making tactical and operational decisions by building the department in a sustainable way
• Define and drive the right iniatives to achieve business results
• Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
• Manage and monitor the budget within the subdepartment
• Drive improvements and efficiencies in the organisation by collaborating with other departments

People & Performance Management

• Attract and retain talent develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where team members collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy healthy and safe working environment that encourages teamwork ambition and a high level of professionalism

What will make you successful:

• Bachelors degree in Marketing Commercial or any related field
• At least 5 years of experience in a leading role in Trade Marketing
• Worked for an organization with leading brands and a strong commercial mindset
• Experience in project management (of complex projects)
• Have worked in a multinational company before

We are Nestl the largest food and beverage company. We are 308000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves respect for others respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018 we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset so well offer you a dynamic inclusive international working environment with many opportunities across different businesses functions and geographies working with diverse teams and cultures. Want to learn more Visit us at confidential