Graphics Designer

A creative detailoriented graphic designer skilled in translating marketing ideas into visually appealing digital assets. With expertise in a variety of graphic design tools and a solid understanding of digital marketing strategies this designer excels in producing engaging designs for social media websites advertisements email campaigns and other digital platforms.

Job Responsibilities:

1.Content Creation:

o Design visuals for social media platforms (e.g. Instagram posts Facebook ads LinkedIn banners).

o Develop digital assets such as website graphics infographics and blog images.

o Create UI/UX designs for landing pages and digital marketing campaigns.

2.Brand Consistency:

o Maintain and uphold the companys brand identity across all design projects.

o Ensure that every piece of visual content aligns with the brands voice and style guide.

o Adapt designs for various platforms while retaining consistency.

3.Marketing Collateral:

o Produce engaging banners flyers brochures and email templates.

o Design layouts for eBooks case studies and whitepapers.

o Create visually compelling presentations for internal and external use.

4.Collaboration & Strategy:

o Work closely with the marketing team to understand campaign objectives and target audience.

o Participate in brainstorming sessions to contribute fresh ideas and creative concepts.

o Assist in planning and executing visual strategies for digital marketing campaigns.

5.Technical Skills:

o Proficiency in design software such as Adobe Creative Suite (Illustrator Photoshop InDesign Premiere Pro).

o Knowledge of UI/UX tools like Figma.

o Basic understanding of HTML/CSS is a plus.

6.Project Management:

o Manage multiple design projects simultaneously ensuring timely delivery.

o Maintain a design library of assets for easy access and reusability.

o Stay updated with the latest design trends and industry best practices.

Core Competencies:

• Creativity & Innovation: Ability to generate unique visually striking concepts that grab attention.
• Attention to Detail: A keen eye for precision and quality ensuring that all designs are pixelperfect.
• Adaptability: Capable of switching between different styles and formats depending on project needs.
• Communication Skills: Strong collaboration skills able to communicate design ideas effectively to nondesign stakeholders.

Qualifications:

• Bachelors degree in Graphic Design Fine Arts or a related field.
• 25 years of experience in graphic design preferably in a digital marketing environment.
• Portfolio showcasing a range of digital marketing design projects.

Tools & Software:

• Design: Adobe Photoshop Illustrator InDesign
• UI/UX: Figma Adobe XD
• Motion Graphics: After Effects Premiere Pro