Graphics Designer
Graphics Designer
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Job Description
A creative detailoriented graphic designer skilled in translating marketing ideas into visually appealing digital assets. With expertise in a variety of graphic design tools and a solid understanding of digital marketing strategies this designer excels in producing engaging designs for social media websites advertisements email campaigns and other digital platforms.
Job Responsibilities:
1.Content Creation:
o Design visuals for social media platforms (e.g. Instagram posts Facebook ads LinkedIn banners).
o Develop digital assets such as website graphics infographics and blog images.
o Create UI/UX designs for landing pages and digital marketing campaigns.
2.Brand Consistency:
o Maintain and uphold the companys brand identity across all design projects.
o Ensure that every piece of visual content aligns with the brands voice and style guide.
o Adapt designs for various platforms while retaining consistency.
3.Marketing Collateral:
o Produce engaging banners flyers brochures and email templates.
o Design layouts for eBooks case studies and whitepapers.
o Create visually compelling presentations for internal and external use.
4.Collaboration & Strategy:
o Work closely with the marketing team to understand campaign objectives and target audience.
o Participate in brainstorming sessions to contribute fresh ideas and creative concepts.
o Assist in planning and executing visual strategies for digital marketing campaigns.
5.Technical Skills:
o Proficiency in design software such as Adobe Creative Suite (Illustrator Photoshop InDesign Premiere Pro).
o Knowledge of UI/UX tools like Figma.
o Basic understanding of HTML/CSS is a plus.
6.Project Management:
o Manage multiple design projects simultaneously ensuring timely delivery.
o Maintain a design library of assets for easy access and reusability.
o Stay updated with the latest design trends and industry best practices.
Core Competencies:
- Creativity & Innovation: Ability to generate unique visually striking concepts that grab attention.
- Attention to Detail: A keen eye for precision and quality ensuring that all designs are pixelperfect.
- Adaptability: Capable of switching between different styles and formats depending on project needs.
- Communication Skills: Strong collaboration skills able to communicate design ideas effectively to nondesign stakeholders.
Qualifications:
- Bachelors degree in Graphic Design Fine Arts or a related field.
- 25 years of experience in graphic design preferably in a digital marketing environment.
- Portfolio showcasing a range of digital marketing design projects.
Tools & Software:
- Design: Adobe Photoshop Illustrator InDesign
- UI/UX: Figma Adobe XD
- Motion Graphics: After Effects Premiere Pro
Employment Type
Full Time
