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As a Content & Copy Lead you will play a pivotal role in our content creation efforts driving the development of highquality written content across various platforms. You will lead a team of content writers guiding them to produce engaging informative and onbrand content that resonates with our target audience. The ideal candidate is a strategic thinker with exceptional writing ss a pion for storytelling and the ability to manage a team effectively.
Responsibilities:
Collaborate with the marketing team to develop content strategies that align with business goals and target audience needs.
Conduct thorough research to identify industry trends topics of interest and competitive insights to inform content planning.
Write and edit compelling content for various channels including website blog posts social media email campaigns and more.
Ensure all content is wellresearched accurate and optimized for SEO to maximize reach and engagement.
Lead a team of content writers providing guidance feedback and support to help them reach their full potential.
Delegate tasks effectively manage workloads and ensure deadlines are met consistently.
Implement processes and standards to maintain the quality and consistency of content produced by the team.
Conduct regular reviews and audits of content to ensure it meets brand guidelines style standards and editorial policies.
Monitor content performance metrics and ytics to identify areas for improvement and optimization.
Use datadriven insights to refine content strategies messaging and distribution channels.
Collaborate closely with other teams such as marketing design and product to support integrated marketing campaigns and initiatives.
Ensure content aligns with overall brand messaging and reflects the company s values and voice.
Requirements
Benefits
Full Time