General Manager Mexico
General Manager Mexico
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Job Description
Cofix is a lifestylefocused coffee brand with a unique offering that is as bold as it is straightforward. We were founded with the mission to make every guests experience exemplary while offering highquality coffee and food at fair prices. Since our inception weve pioneered the fixedprice model championing simplicity and value in every interaction.
Over the years our footprint has grown significantly now we are proud to serve you from over 450 stores across six countries worldwide. Recognized by Forbes as one of the most profitable franchisesand hailed as one of the fastestgrowing brands in Europe by FoodService Magazine weve proven that commitment to quality and value resonates globally.
But we are not just about growth we are about excellence. With the honor of being a top 20 coffee brand in Europe and consistently ranking in the top 10 in each of our operating markets weve elished ourselves as a beloved staple in the communities we serve. At Cofix we are more than just a brand. We are a home away from home where quality affordability and experience meet. We welcome you to join us in this exciting journey as we continue to transform the coffee industry.
About Cofix Mexico
At Cofix Mexico you have the incredible opportunity to join the founding team of our newest market as we set our sights on becoming one of the top chains in Mexico and beyond. This isnt just a job but a chance to propel a successful brand into a new era of exponential growth. With this growth comes endless opportunities for professional development and the chance to build your career alongside the success of our expanding business.
We are not your typical company. Were known for our open and experimental culture that thrives on innovation. At Cofix every idea matters and were always eager to experiment learn and grow. We offer you the unique opportunity to not just work for a company but to help shape it. Youll be building a new venture backed by the strength of a proven model and a global support system.
Tasks
The General Manager (Mexico) serves as Cofix Globals incountry representative and is responsible for overall operations business development and P&L within their respective operating region. Within new operating regions the GM is tasked with market deployment of the Cofix concept to include all requisite research planning and activities. To effectively manage operations the GM should possess sectorspecific experience and knowledge and a deep understanding of the Cofix brand business model operational philosophy and product/service offerings. As GM you will:
- Launch an innovative and rapidlygrowing European coffee concept in the Mexican market
- Conduct thorough ysis of local market dynamics and competitive conditions
- Build and develop an efficient and energetic regional team
- Develop detailed strategic plans and ensure ontime project deliverables
- Elish comprehensive objectives for performance and growth
- Lead team to inspire maximum performance and commitment
- Execute upon business development plans for the Mexican market
- Draft and submit both routine and adhoc reports to HQ
- Participate in lease negotiations (as applicable) to ensure that Cofix achieves its strategic and operational objectives
- Coordinate all activities related to the opening of new corporateowned stores
- Provide exemplary leadership and support to franchisees within the operating region
- Identify and engage highpotential and highperforming entrepreneurs to expand the regional franchisee base
- Manage multiple ongoing projects in an efficient and prioritized manner
- Conduct risk management essments with respect to operations and projects and undertake appropriate mitigation or escalation as needed
- Conduct research (both remotely and onsite) into emerging and highpotential markets within the Mexico and develop a working list of such locations by market priority
- Actively manage initial site selection & planning efforts for corporate stores including identifying the availability of leasable premises
- Oversee all aspects of facility construction and/or tenant improvement projects
- Coordinate in concert with the CEO COO Master Franchise partner and/or other relevant HQ staff the competitive bid review process to ensure Cofix achieves quality work/services with fair and appropriate pricing
- Doents obtains approval for and tracks all changes in project or operational parameters. Provides detailed reports and notifications as appropriate and communicates project status to CEO COO Master Franchise partner and other stakeholders
Requirements
- Minimum of a bachelors degree or equivalent preferably in a businessrelated subject such as Business Administration; MBA or other advanced degree preferred but not required
- Experience in Account Management Sales Management Consulting Business Development or roles with similarly broad scope
- Strong business aen; superb communication and negotiation ss
- Proven quantitative ytical capability and project management ss
- Deep customer focus high level of detail orientation and strong ability to effectively prioritize and multitask
- Familiarity with Excel and presentation ss
- Must have experience in the coffee cafe restaurant or other F&B retail industry
- Fluency in Spanish; business proficiency in English required; Russian is a plus.
- Some international travel may be required
Employment Type
Full Time
