Digital Manager
Digital Manager
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4-5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
KPI & OKR Management:
- Elish monitor and report on Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) for digital marketing initiatives and overall team performance.
- Continuously optimize strategies to align with revenue targets and engagement goals.
Ecommerce Management:
- Lead the strategic direction and management of ecommerce platforms to drive online sales growth and improve the user experience.
- Ensure seamless integration of ecommerce processes with other business functions.
Quality Control/Approval Process:
- Oversee the review and approval of all digital marketing ets ensuring they meet quality standards and maintain brand consistency across all digital platforms.
- Implement processes for efficient and timely et approvals.
Reporting & ysis:
- Generate and present comprehensive performance reports including web ytics social media metrics and Return on Investment (ROI).
- Use datadriven insights to refine and enhance marketing strategies and tactics.
Staff Management:
- Lead mentor and develop the digital marketing team by providing regular feedback conducting performance reviews and encouraging professional development.
- Foster a collaborative and highperforming team culture.
SEO Support:
- Work closely with the SEO specialist to improve organic search rankings and optimize website content for search engines.
- Develop strategies to increase organic traffic and enhance the website s overall performance.
Community Management:
- Support the Community Manager in managing online interactions handling crisis situations and safeguarding the brands online reputation.
- Build and maintain strong positive relationships with the brand s digital community.
Digital Lead Generation:
- Develop and implement effective lead generation strategies through digital channels.
- Optimize campaigns for lead conversions and nurture potential customers through the sales funnel.
Requirements
- Bachelor s degree in Marketing Communications or a related field or demonstrated experience in digital marketing management.
- Strong leadership and project management ss with the ability to manage and mentor a digital marketing team.
- Expertise in managing digital marketing campaigns across multiple channels (SEO SEM social media email ecommerce).
- Proven ability to set and manage KPIs and OKRs to drive business performance.
- Strong understanding of ecommerce platforms and strategies for optimizing user experience and conversions.
- Knowledge of SEO best practices and experience using tools like Google ytics Ubersuggest and Meta Ads Manager.
- Excellent communication ss with the ability to present insights and recommendations to senior management and stakeholders.
- Highly organized with excellent time management ss and the ability to handle multiple projects simultaneously.
Proven work experience as a sales manager Hands on experience with CRM software and MS Office (MS Excel in particular) Understanding of sales performance metrics A team player with high level of dedication Ability to work under strict deadlines Matric certificate Certification in Marketing, Sales or a relevant field is a plus
Employment Type
Full Time
