Digital Manager

KPI & OKR Management:

• Elish monitor and report on Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) for digital marketing initiatives and overall team performance.
  
• Continuously optimize strategies to align with revenue targets and engagement goals.
  

Ecommerce Management:

• Lead the strategic direction and management of ecommerce platforms to drive online sales growth and improve the user experience.
  
• Ensure seamless integration of ecommerce processes with other business functions.
  

Quality Control/Approval Process:

• Oversee the review and approval of all digital marketing ets ensuring they meet quality standards and maintain brand consistency across all digital platforms.
  
• Implement processes for efficient and timely et approvals.
  

Reporting & ysis:

• Generate and present comprehensive performance reports including web ytics social media metrics and Return on Investment (ROI).
  
• Use datadriven insights to refine and enhance marketing strategies and tactics.
  

Staff Management:

• Lead mentor and develop the digital marketing team by providing regular feedback conducting performance reviews and encouraging professional development.
  
• Foster a collaborative and highperforming team culture.
  

SEO Support:

• Work closely with the SEO specialist to improve organic search rankings and optimize website content for search engines.
  
• Develop strategies to increase organic traffic and enhance the website s overall performance.
  

Community Management:

• Support the Community Manager in managing online interactions handling crisis situations and safeguarding the brands online reputation.
  
• Build and maintain strong positive relationships with the brand s digital community.
  

Digital Lead Generation:

• Develop and implement effective lead generation strategies through digital channels.
  
• Optimize campaigns for lead conversions and nurture potential customers through the sales funnel.