Media Buyer
Media Buyer
Posted on :
26-09-2024
Employer Active
1 Vacancy
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Job Description
We are hiring for our client Adsiduous.
Key Responsibilities:
- Campaign Strategy and Planning:
- Develop strategic plans for native advertising campaigns based on marketing objectives target audience demographics and platform capabilities.
- Conduct research to identify relevant native advertising opportunities and trends.
- Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
- Media Buying and Optimization:
- Execute media buys across native advertising platforms such as Taboola Outbrain and Revcontent among others.
- Monitor campaign performance metrics such as CTR CPC and conversion rates.
- Continuously optimize campaigns to improve performance and achieve KPIs.
- Implement A/B testing strategies to refine ad creatives targeting and messaging.
- Budget Management:
- Manage campaign budgets effectively to maximize ROI.
- Monitor spending and adjust allocations as needed to optimize campaign performance.
- Reporting and Analysis:
- Generate regular reports on campaign performance providing insights and recommendations for optimization.
- Conduct postcampaign analysis to evaluate overall effectiveness and identify areas for improvement.
- Industry Research and Stay Updated:
- Stay informed about industry trends new technologies and best practices in native advertising.
- Share insights and recommendations with the team to drive continuous improvement.
marketing,industry research,media buying,native advertising,cpc,collaboration,research,a/b testing,optimization,reporting and analysis,budget management,analytics,creativity,campaign strategy
Employment Type
Full Time
Key Skills
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