Brand Manager
Brand Manager
Posted on :
25-09-2024
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1 Vacancy
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Job Description
Position Title : Brand Manager (Manager)
Location : Mumbai
Education Qualification : Bachelors in Marketing/Business Administration/MBA
Experience : 35 years
Position Overview :
We are seeking a proactive and resultsdriven Brand Manager to join our dynamic team. This role is pivotal in driving the companys growth through the effective activation of marketing strategies and robust business development initiatives. Additionally the manager will implement a alternate channel strategy to drive incremental revenue.
Key Responsibilities :
1. Creating & executing the annual marketing plan for the year to enable sales team to achieve primary sales target for the year.
2. Build productspecific strategies using the 4Ps to drive sales and improve our market share.
3. Transform brand strategy into action plans that excite our customers and developing messaging strategy by touchpoint.
4. Develop communication briefs in line with agreed communication objectives & drive in close coordination with multiple internal & external partners
5. Data analysis including primary secondary & tertiary sales data to identify trends & take action to correct &/or improve current performance.
6. Customer Activation Digital strategy asset creation content calendar & KPI achievement.
7. Fuel strategies with deep market insights keeping abreast of trends and competitor movements.
8. Direct the annual range review and 4P planning process creating success models that the Sales team can deliver.
9. Lead new and innovative channel strategies ensuring incremental revenue of the category.
What we are looking for :
1. Masters degree in Marketing Business Administration or a related field.
2. Solid background in brand marketing with a proven track record of crafting compelling customer marketing actions.
3. Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions.
35 years of strong experience in Brand Marketing
Additional Information :
1. This position will require travel for conferences CMEs RTMs and other events.
2. Flexibility to work outside regular business hours may be required to support business operations.
Skill for success :
Trade Marketing Customer Insights; Category Analysis Collaboration and partnership skills Channel strategy Digital analytics growth marketing brand communication and PR
brand communication,collaboration and partnership skills,growth marketing,analytics,brand marketing,trade marketing,communication,digital analytics,category analysis,pr,customer insights,channel strategy
Employment Type
Full Time
Key Skills
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