Digital Marketing Executive

Overview

Key responsibilities

• Plan and execute digital marketing campaigns including SEO/SEM email social media and display advertising campaigns.
• Manage and optimize company websites improving user experience and driving customer engagement.
• Create and curate engaging content for various digital platforms to attract and retain customers.
• Monitor and analyze the performance of digital marketing efforts using various web analytics tools.
• Develop and manage email marketing campaigns to nurture leads and engage with customers.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Maintain and adhere to the brands style guidelines and ensure that content is consistent and high quality.
• Keep up to date with the latest trends and best practices in online marketing and measurement.
• Collaborate with agencies and other vendor partners.
• Identify key performance indicators and work with the team to set achievable targets.

Required qualifications

• Bachelors degree in marketing or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Demonstrable experience in executing and managing digital campaigns across various platforms.
• Solid understanding of web analytics tools such as Google Analytics.
• Experience with A/B and multivariate experiments.
• Strong analytical skills and datadriven thinking.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.
• Experience in optimizing landing pages and user funnels.
• Working knowledge of ad serving tools.
• Adept at handling multiple projects simultaneously and working in a fastpaced environment.
• Knowledge of website optimization tools and techniques.
• Experience in setting up and optimizing Google AdWords campaigns.
• Certifications in digital marketing or Google AdWords is a plus.
• Understanding of HTML CSS and JavaScript development and constraints.

seo,digital marketing,google ads