Cluster Manager - Video Content Digital Platforms
Cluster Manager - Video Content Digital Platforms
Posted on :
25-09-2024
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1 Vacancy
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Job Description
Company Size
Largescale / Global
Experience Required
5 7 years
Working Days
6 days/week
Office Location
Viman Nagar Pune
Role & Responsibilities
Videoled Content Strategy:
- Implement the videoled content strategy to meet business objectives like increase in views leads product awareness and CTR
- Execute the video content framework that talks to a varied TG mixes formats and languages (English and vernacular)
Production:
- Ability to write / edit clear and concise copy and briefs unique to the platform and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline review and edit every piece of video content that is produced
- Explore AIbased and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support highscale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats including explainer videos product demos customer testimonials etc.
- Plan and manage video production schedules ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms including the digital platforms and other relevant platforms
- Ensure all video content is optimised for each platform following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging.
Capabilities:
- Drive the development of capabilities around production automation upload thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions nonintrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customerfacing content is first time right every time
Performance tracking:
- Tracking and analysing production golive status and engagement metrics using tools like Google Analytics etc.
- Gauge efficacy of video content produced and drive changes wherever needed
- Provide regular reports on video performance identifying trends insights and areas for improvement
Ideal Candidate
- Excellent command over the English language
- Handson experience of copywriting editing and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problemsolving skills with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analysing data & realworld experiences
- Detailed orientation & very structured thinking think of customers entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fastpaced and evolving environment
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g. Adobe Premiere Pro Final Cut Pro) and familiarity with graphic design software (e.g. Adobe After Effects Photoshop)
Perks Benefits and Work Culture
Our people define our passion and our audacious incredibly rewarding achievements. Bajaj Finance Limited is one of India s most diversified Nonbanking financial companies and among Asia s top 10 Large workplaces. If you have the drive to get ahead we can help find you an opportunity at any of the 500 locations we re present in India.
customer focus,video,creative thinking,ai tools proficiency,video production,automation,digital,copywriting,project management,customer obsession,editing,problem-solving,graphic design software familiarity,communication,customer,production management,video editing software proficiency,content optimization,video-led content strategy,data analysis,performance tracking,adobe
Employment Type
Full Time
Key Skills
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