Mon to Fri: 8:30am to 5:30pm
Position Summary:
The Digital Marketing Manager for the cleaning industry is responsible for developing and executing digital marketing strategies to enhance the company s online presence generate leads for cleaning services or products and attract top talent. This role involves managing digital campaigns optimizing online content and leveraging recruitmentfocused marketing to build a strong employer brand and attract qualified candidates.
Job Description and Requirements
Strategic Planning: Develop and implement effective marketing strategies that align with company goals and objectives.
Team Leadership: Lead mentor and manage the marketing team to ensure high performance and professional growth.
Brand Promotion:
Oversee brand positioning messaging and campaigns to strengthen brand presence in the market.
Customer Acquisition:
Design and execute campaigns to attract and retain customers using a mix of digital and traditional marketing channels.
Social Media Management:
Develop and execute social media strategies across various platforms to engage with target audience increase brand awareness and drive traffic.
Digital Advertising:
Plan execute and optimize digital advertising campaigns (eg. Google ads social media ads) to achieve marketing objectives and maximise ROI.
Market Research:
Analyze market trends customer behaviour and competitive landscape to inform strategy and decision making.
Performance Tracking:
Monitor measure and report on the effectiveness of marketing initiatives including social media and digital ads adjusting strategies as needed to achieve targets.
Collaboration:
Work closely with other departments including sales and product development to ensure marketing strategies are integrated and supportive of overall business goals.
Digital Marketing Manager