Digital Marketer And Advertiser
Digital Marketer And Advertiser
Posted on :
24-09-2024
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Job Description
IBCGroup.io is a leading blockchain and crypto advisory firm dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Digital Marketer and Advertiser to join our dynamic team.
Responsibilities:
- Develop and execute paid media campaigns across search engines social media and Web3 platforms optimizing for performance.
- Manage programmatic ad buying using automation tools for efficient realtime bidding and costeffective placements.
- Monitor and optimize social media ads using datadriven insights to adjust for maximum ROI.
- Run Web3specific ad campaigns targeting blockchain communities while integrating smart contractbased tracking for user actions.
- Implement tracking systems and analyze performance using tools like Google Analytics and blockchain explorers to monitor KPIs such as CPC CPA and ROAS.
- Set up marketing automation tools to streamline ad delivery retargeting and reporting processes.
- Manage influencer collaborations and automate partnership tracking to measure campaign impact.
- Oversee display ads and banner automation ensuring efficient ad placements and continuous optimization for conversions.
- Set up A/B testing for ads to compare performance and optimize creative targeting and ad formats.
- Create and manage remarketing campaigns targeting users based on prior engagement or website visits.
- Integrate ad tracking pixels and conversion tracking across digital assets to improve data accuracy.
- Collaborate with the team to design ad visuals and copy that align with campaign objectives.
- Monitor and manage ad budgets ensuring costefficiency and meeting monthly ad spend targets.
- Analyze competitor advertising strategies and identify opportunities for differentiation.
- Maintain relationships with ad platforms and networks staying updated on new ad features and tools.
- Generate automated performance reports providing regular insights to stakeholders on campaign progress.
Qualifications:
- Bachelors degree in Marketing Advertising or a related field.
- Proven experience in digital marketing and advertising with a focus on paid media campaigns.
- Strong understanding of programmatic ad buying and realtime bidding.
- Experience with Web3 advertising and blockchain technology is a plus.
- Proficiency in using marketing automation tools and analytics platforms such as Google Analytics.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong project management skills and attention to detail.
- Ability to work collaboratively in a team environment.
- Excellent communication and interpersonal skills.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a leading firm in the blockchain and crypto industry.
- Flexible working hours and remote work options.
- Collaborative and innovative work environment.
Remote Work :
No
Employment Type
Full Time
Key Skills
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