Our client based in Hong Kong is a diversified multinational corporation with subsidiaries in almost 30 countries. As part of their expansion they are looking for a Process Excellence and Automation Lead to spearhead their global initiatives.
Job Summary
The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNETs product brands on a global/regional basis. This role involves leading a crosscultural highperforming team to create innovative campaigns build brand equity and drive sales growth globally. The successful candidate will possess strong strategic thinking leadership and creativity skills coupled with a deep understanding of the FMCG industry and direct selling channel.
Key Responsibilities
Strategic Leadership:
- Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets.
- Establish and refine product positioning messaging and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry.
- Drive brand awareness and market penetration through innovative marketing initiatives.
- Build clear and strong product brand identities that set them apart in a crowded marketplace.
Marketing :
- Oversee the creation of highimpact marketing materials (e.g. videos sales sheets training materials) that are culturally relevant localized and optimized for sales performance.
- Lead a creative team to ensure consistent brand representation across all marketing channels aligning with QNETs corporate identity.
- Develop and manage the global marketing budget measuring ROI and optimizing resource allocation.
Partnership and Collaboration:
- Spearhead sponsorship activations to enhance brand visibility and consumer engagement.
- Collaborate with sales product development and corporate communications teams to ensure integrated marketing efforts.
- Stay abreast of industry trends and competitor activities to identify growth opportunities.
Decision making:
- Building QNET Brand Equity: ensuring product marketing activities build long term brand equity and inmarket results.
- Lead & implement the product marketing strategy ensuring all portfolios achieve objectives
- Work with Regional/Local teams to ensure strategies are creating measurable impact
- Lead the marketing executives creative design teams campaign management teams
- Manage relationships with internal stakeholders key network leaders and external agencies
- Create and police critical paths for all marketing activities
- Stay in touch constantly with customers to find innovative ways to increase product sales
- Build and maintain strong relationships with key internal stakeholders.
Key Stakeholders
- Head of Marketing & Communications Head of Product Campaigns & Creative Design Head of Business Development The V Global Business Development
- Inhouse Marketing Teams
- Senior leadership including board level
- Lead strategic and tactical Agencies including research
Requirements:
- Bachelors degree in Marketing Business Administration or a related field MBA an advantage
- Minimum of 810 years of experience in brand positioning marketing strategy development and campaign management.
- Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.
- Proven track record in developing and executing successful global marketing strategies for consumer brands.
- Exceptional creativity and innovation skills demonstrated through a portfolio of successful campaigns.
- Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.
- International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.
- Strong leadership skills with experience in managing and developing highperforming marketing teams.
- Exceptional creativity and a passion for innovation.
- High talent with business commercial maturity
- Ideally a mix of traditional retail & network marketing industries
Amongst the Key competencies the below are of particular importance:
Excellent command of spoken and written English
Delivering Results:
- A real focus on and delivery
- Strong digital marketing expertise or experience.
- Proven trackrecord of delivering projects with positive results
- The skill to build and coordinate a global launch plan through many marketing channels
- Management of large internal stakeholder groups
Providing the Vision:
- Experience in bringing teams together and leading them toward a shared goal
- Ability to deliver a clear message and ask of your audience (internal / agencies)
- Experience of driving a strategic planning process. Proven budget management presentation and communication skills
- Clearly articulate the unique selling propositions (USPs) of the new products and how they address customer pain points to enable the whole team to share success.
Driving Change:
- Ability to inspire others and deal with change a real team leader
- Creative and fast paced with a solution mindset.
- Resilient in the face of challenges
- Leads the innovation agenda/thought leadership
Remuneration
RM 10000 RM 12000
Consultant In Charge
May Chong
Angel Chok
Remote Work :
No