The traditional approach doesn t cut it for our Media team. Instead of focusing on creating media plans they build media systems. They determine the best mix of channels to go to market combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.
Here s what you should know if you want to be a Media Planner at Blink:
On any given day you might
- Work with Account & Strategy teams to develop strategic channel/media solutions
- Utilize media research tools and resources to aid in campaign development
- Finalize and present recommendations internally and to clients
- Manage crossdepartmental issues regarding any aspect of campaign
- Develop and present reports highlighting relevant insights and learnings and provide recommendations for future campaigns
- Develop manage and train Assistant/JR Planners
The ideal person
- Can manage all aspects of an online program(Facebook Google and other publishing platform)
- Has experience with all online media tactics: CPA CPM and paid search
- Understands all aspects of online campaign implementation
- Has stellar negotiation tracking and optimization skills
- Is comfortable interacting with third party ad servers and rich media technologies
- Understands syndicated and related online media research resources
- Has outstanding budget and project management skills
You bring
3 years media or advertising experience with at least 3 years of online media planning/buying
online campaign implementation,campaign development,media planning,third party ad servers management,online media buying,cross-departmental management,negotiation,optimization,campaign ,online program management,media research tools,budget management,team management,strategic channel/media solutions,reporting,online media tactics,rich media technologies,project management,tracking