Overview:
- As a Web Analytics professional you will play a critical role in analyzing website and digital marketing performance to drive actionable insights and recommendations.
- Skills : AdobeGoogle AnalyticsCloud Database e.g Snowflake familiarity
1. Proficiency in Adobe Analytics and Google Analytics platforms including setup configuration and reporting.
2. Strong analytical skills to interpret data and derive actionable insights.
3. Experience with data visualization tools like Tableau or Data Studio to create reports and dashboards
. 4. Understanding of web technologies (HTML CSS JavaScript) to troubleshoot tracking issues and implement custom tracking solutions.
5. Excellent communication and presentation skills to convey complex analytics concepts to nontechnical stakeholders.
6. Project management skills to coordinate analytics implementations and collaborate with crossfunctional teams.
7. Familiarity with A/B testing tools and methodologies for optimization purposes. 8. Ability to handle clients while working on projects
GoodtoHave
1. Broad Knoweldge on AI/ML skills
2. Experience with tag management systems (like Adobe DTM or Google Tag Manager) and familiarity with JavaScript for tracking implementations
3. Familiarity with APIs and data integration methods to connect analytics platforms with other systems or data sources.
data studio,tag management systems,digital marketing,web analytics,javascript,analytics,tableau,css,seo,project management,sql,data analysis,adobe analytics,data integration,html,ai/ml,cloud database,a/b testing,apis,google analytics,google