Marketing Manager
Marketing Manager
Posted on :
21-09-2024
Employer Active
1 Vacancy
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Job Description
Position: Marketing Manager
Company: Atlas Transformer india Ltd
Location: Vadodara
Atlas Transformer india Ltd a leading player in the transformer industry renowned for delivering cuttingedge transformer solutions that power critical infrastructure across the globe. Our commitment to quality innovation and customer satisfaction positions us at the forefront of the industry. We are looking for a dynamic and resultsoriented Marketing Manager to drive our marketing strategies and enhance our market presence.
Role Overview:
The Marketing Manager will be responsible for developing and executing strategic marketing initiatives tailored to the transformer industry. This role requires a blend of strategic planning market analysis and creative to promote our products drive demand and achieve our business objectives. The successful candidate will work closely with various internal teams to ensure alignment with our overall business strategy.
Qualifications:
- Education: Bachelor s degree in Marketing Business Administration Engineering or a related field. An MBA or advanced degree is a plus.
- Experience: Minimum of 10 years of marketing experience with a proven track record in the B2B sector. Experience in the transformer or industrial equipment industry is highly desirable..
Key Responsibilities:
- Strategic Marketing Planning: Develop and implement comprehensive marketing strategies that align with the companys business goals and address the unique needs of the transformer industry.
- Market Research: Conduct indepth market research to identify industry trends customer needs and competitive dynamics. Use insights to shape marketing strategies and product positioning.
- Campaign Management: Design execute and manage integrated marketing campaigns across digital print and event channels to boost brand visibility and generate qualified leads.
- Content Development: Create compelling marketing content including product brochures whitepapers case studies and website copy to effectively communicate the value of our transformer solutions.
- Digital Marketing: Oversee digital marketing activities such as SEO SEM social media and email marketing to drive online engagement and lead generation.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms reinforcing our reputation as an industry leader.
- Sales Support: Collaborate with the sales team to provide marketing support including lead generation promotional materials and market insights to drive sales performance.
- Event Coordination: Plan and manage participation in industry events trade shows and conferences to showcase our products and build relationships with key stakeholders.
- Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns and activities. Prepare detailed reports on campaign performance ROI and market trends.
transformer,sales,campaigns,digital marketing,lead generation,customer,digital
Employment Type
Full Time
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