Product Manager Marketing Exp is must Have
Product Manager Marketing Exp is must Have
Posted on :
20-09-2024
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Job Description
Hi
Greetings from Conch Technologies Inc
Position: Product Manager ( Marketing Exp is must Have )
Location: Phoenix AZ Onsite from Day 1 )
Duration: 12 Months Contract
We are looking for a talented and driven Product Marketing Manager to join our growing team. As a Product Marketing Manager at PostGrid you will play a pivotal role in shaping our gotomarket strategies developing compelling product messaging and driving the success of our product offerings. You will collaborate with crossfunctional teams including product sales and customer success to ensure our products meet market needs and achieve business objectives.
Key Responsibilities
Market Research & Analysis: Conduct market research to identify trends customer needs and competitive positioning. Use these insights to inform product development and marketing strategies.
GotoMarket Strategy: Develop and execute comprehensive gotomarket plans for new product launches and feature releases including positioning pricing and messaging.
Product Positioning & Messaging: Craft clear and compelling product messaging that differentiates PostGrids offerings in the market. Develop product collateral including sales decks onepagers case studies and web content.
Sales Enablement: Equip the sales team with the tools training and content they need to effectively communicate the value of our products to prospects and customers.
Campaign Development: Plan and execute multichannel marketing campaigns to drive product awareness adoption and customer retention. Collaborate with the growth marketing team to optimize campaigns based on performance data.
Customer Advocacy: Develop and manage customer reference programs including case studies testimonials and user groups to highlight success stories and drive product credibility.
Product Feedback Loop: Work closely with the product team to provide market feedback customer insights and competitive analysis to influence product roadmaps and future development.
Qualifications
Strong understanding of B2B marketing and demand generation strategies.
Proven track record of developing and executing successful gotomarket strategies.
Excellent communication and storytelling skills with the ability to simplify complex topics.
Strong analytical skills with experience in datadriven decisionmaking.
Experience in market research and competitive analysis.
Ability to work crossfunctionally and manage multiple projects simultaneously.
Passion for technology startups and innovative marketing strategies.
Why Join PostGrid
Innovative Environment: Be part of a team thats changing the game in direct mail automation.
Growth Opportunities: Were growing fast and we want you to grow with us.
Key Responsibilities
Market Research & Analysis: Conduct market research to identify trends customer needs and competitive positioning. Use these insights to inform product development and marketing strategies.
GotoMarket Strategy: Develop and execute comprehensive gotomarket plans for new product launches and feature releases including positioning pricing and messaging.
Product Positioning & Messaging: Craft clear and compelling product messaging that differentiates PostGrids offerings in the market. Develop product collateral including sales decks onepagers case studies and web content.
Sales Enablement: Equip the sales team with the tools training and content they need to effectively communicate the value of our products to prospects and customers.
Campaign Development: Plan and execute multichannel marketing campaigns to drive product awareness adoption and customer retention. Collaborate with the growth marketing team to optimize campaigns based on performance data.
Customer Advocacy: Develop and manage customer reference programs including case studies testimonials and user groups to highlight success stories and drive product credibility.
Product Feedback Loop: Work closely with the product team to provide market feedback customer insights and competitive analysis to influence product roadmaps and future development.
Qualifications
Strong understanding of B2B marketing and demand generation strategies.
Proven track record of developing and executing successful gotomarket strategies.
Excellent communication and storytelling skills with the ability to simplify complex topics.
Strong analytical skills with experience in datadriven decisionmaking.
Experience in market research and competitive analysis.
Ability to work crossfunctionally and manage multiple projects simultaneously.
Passion for technology startups and innovative marketing strategies.
Why Join PostGrid
Innovative Environment: Be part of a team thats changing the game in direct mail automation.
Growth Opportunities: Were growing fast and we want you to grow with us.
Employment Type
Full Time
Key Skills
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