Regional Performance Marketing Manager

New Zealandbased EduTech company Crimson Education was founded in 2013 with the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a missiondriven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students. Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to the top universities in the US UK Canada and beyond!

Looking to be involved in a growing global team With our Digital Marketing team members across the globe this role has the unique opportunity to dive headfirst into driving paid digital marketing strategy and activity across up to 9 countries in Asia working with our regional digital marketing managers country managers and local area marketing teams. This job can be worked fully remotely or at one of our offices across the globe you will be required to be based in or near the EMEA region.

As a Regional Performance Marketing Manager you will be responsible for:

• Manage a team of performance marketers (46 people)

• Implement effective paid digital advertising strategies to attract qualified

• prospects with costeffective strategies across Facebook Google and other paid advertising platforms.

• Contribute to Crimsons paid digital marketing activity across multiple countries working with Crimsons regional digital marketing managers

• country managers local area marketing teams and the global digital marketing team to drive for results.

• Build test and optimize paid ad campaigns to consistently improve performance

• Analyse and report on campaigns A/B tests leads and revenue and ROI.

How youll know youre crushing it (KPIs):

• Digital marketing revenue targets are achieved consistently across all markets you are working with.

• Strong ROI across digital marketing channels.

• The team meets its KPIs.

• High engagement of stakeholders.

• Consistent tracking reporting knowledge sharing and rapid iteration.

What skills and experience youll need:

• At least 3 years of experience in a performance marketing role or similar

• At least 2 years experience in remote people management in the EMEA/CIS

• Handson experience with Facebook Ads & Google Ads

• Familiarity with Google Analytics Marketo and Salesforce would be a plus

• Strong attention to detail

• Excellent verbal and written communication skills.

• Experience managing multiple projects in a fastpaced environment with other team members and stakeholders.

• Ability to productively and efficiently collaborate with a globally dispersed team.

• Analytical and problemsolving skills.

• Exceptional learning agility.

Why work for Crimson

• Flexible working environment you will be empowered to structure how you work

• Option to work from our many locations/remotely around the globe (role dependent) with us!

• Limitless development and exposure our internal promotions/role changes

• made up 33% of all recruitment last year.

• $1000 training budget per year we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

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