Marketing Manager
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Job Description
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will have a proven track record in real estate marketing and a deep understanding of market trends and customer behavior. This role requires strategic thinking creativity and strong leadership skills to drive marketing initiatives that enhance brand visibility attract new clients and support business growth.
Key Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing strategies and plans to promote the companys real estate properties and services.
- Analyze market trends and competitors to identify opportunities and threats.
- Collaborate with senior management to align marketing goals with overall business objectives.
- Develop and implement comprehensive marketing strategies and plans to promote the companys real estate properties and services.
Campaign Management:
- Plan execute and oversee marketing campaigns across various channels including digital print social media and events.
- Manage the marketing budget and ensure costeffective allocation of resources.
- Track and analyze campaign performance adjusting strategies as needed to optimize results.
- Plan execute and oversee marketing campaigns across various channels including digital print social media and events.
Brand Development:
- Enhance and maintain the companys brand identity through consistent messaging and visual representation.
- Develop and manage content for marketing materials including brochures flyers newsletters and website content.
- Ensure all marketing materials adhere to brand guidelines and industry standards.
- Enhance and maintain the companys brand identity through consistent messaging and visual representation.
Digital Marketing:
- Oversee the companys online presence including website management SEO SEM and social media marketing.
- Develop strategies for lead generation and nurturing through digital channels.
- Utilize analytics tools to monitor and report on website and social media performance.
- Oversee the companys online presence including website management SEO SEM and social media marketing.
Event Management:
- Plan and coordinate marketing events such as property launches open houses and community outreach programs.
- Manage relationships with vendors contractors and event partners.
- Plan and coordinate marketing events such as property launches open houses and community outreach programs.
Team Leadership:
- Lead and mentor a team of marketing professionals providing guidance and support to ensure high performance.
- Foster a collaborative and innovative work environment.
- Lead and mentor a team of marketing professionals providing guidance and support to ensure high performance.
Client and Stakeholder Engagement:
- Build and maintain relationships with clients real estate agents and industry stakeholders.
- Gather feedback and insights to refine marketing strategies and improve client satisfaction.
- Build and maintain relationships with clients real estate agents and industry stakeholders.
Qualifications:
- Bachelor s degree in Marketing Business Administration Real Estate or a related field. A Master s degree or relevant certifications (e.g. CIM CAM) is a plus.
- Minimum of 5 years of experience in marketing with at least 3 years in the real estate sector.
- Proven experience in developing and executing successful marketing campaigns and strategies.
- Strong understanding of digital marketing tools and platforms including SEO SEM social media and email marketing.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in marketing software and tools (e.g. Google Analytics CRM systems content management systems).
- Ability to manage multiple projects and meet deadlines in a fastpaced environment.
- Leadership experience with a track record of team development and management.
Photography, Videography , Editing
Employment Type
Full Time
