Senior Strategist

Reports to: Vice President of Strategy and Research

Supervises: Strategists Strategy Coordinators Strategy Specialists

Location: Birmingham Nashville or Mobile Office

OBJECTIVE

As a Senior Strategist with our client your role will be focused on producing strategic insights that help lead the final output of both brand and business strategy. You will be considered the champion of understanding integrated marketing activities as well as understanding key audience insights that affect the marketing and messaging approach. Passion and curiosity are required inspiring the team by providing clarity and completion to connected brand experiences. A successful candidate will be a strategic thinker with a deep understanding of business processes creative strategy a passion for innovation and an understanding of the critical role marketing/advertising plays in sustainable growth.

QUALIFICATIONS

The suggested qualifications for the position of Senior Strategist are:

• Bachelor (4 year) degree is required; in Advertising Public Relations or Marketing (preferred)
• 710 years of relevant work experience advertising/marketing agency experience preferred
• Understanding of business and brand principles
• Proven track record in developing and executing branding strategies including successful campaigns that align with business objectives and target audience insights.
• Strong research skills: Experience in interpreting qualitative and quantitative research methods market analysis and audience segmentation
• Creative and analytical thinking: Ability to translate data and insights into effective brand messaging and creative strategies
• Excellent communication and presentation skills: Capable of conveying complex strategies to internal teams clients and senior leadership
• Leadership and collaboration: Ability to work with crossfunctional teams including creatives account services media planners and clients to guide brand strategy development

JOB RESPONSIBILITIES

• Strategic Planning: Collaborate with senior leadership to develop refine and execute a clients strategic plans. Identify growth opportunities analyze market trends and provide valuable insights to shape the organizations future.
• Audience and Market Research: Develop a deep understanding of the target audience(s) by conducting thorough research including analyzing demographics psychographics socioeconomic factors and market data to identify target audiences and their needs.
• Messaging and Brand Identity: Develop and refine brand messaging and communication strategies that align with the clients values and objectives. This includes having a solid foundational understanding of tone voice and messaging across all platforms.
• Strategic Campaign Development: Create and oversee the foundational planning of integrated marketing strategies. This includes working closely with all departments to identify campaign messaging/creative strategy channel distribution and campaign goals.
• Creative Strategy: Brief and guide creative teams providing them with clear objectives audience insights and the strategic framework needed for campaign development.
• Performance Tracking and Optimization: Analyze the performance of campaigns utilizing datadriven insights to optimize future efforts. Ensure that campaigns meet key performance indicators and business objectives.
• Innovation and New Initiatives: Propose and champion innovative ideas and new business initiatives. Drive crossfunctional teams to execute these initiatives and track their success.
• Stakeholder Engagement: Build strong working relationships with internal and external stakeholders including clients partners and industry associations to support business development and collaboration.

SKILLS REQUIRED

• A selfstarter with high expectations
• Skilled at managing your own time
• Ability to thrive in a fastpaced environment and juggle multiple projects
• Strategic planning skills: strong strategic thinker ability to thread insights throughout business and brand strategy
• Strong analytical and problemsolving skills
• Ability to become a pseudosubject matter expert in various industries
• Digitally fluent with basic knowledge of digital marketing best practices
• Diverse array of agency experiences across industries and strategic skill sets Adaptability with a willingness to embrace change and innovation

Remote Work :

No