Brand Marketing Manager
Brand Marketing Manager
Posted on :
15-09-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
About Client: This opening is for a toptier food and beverage manufacturing company with a panindia presence.
Position Overview: The Brand Marketing Manager will be responsible for developing and executing brand marketing strategies that enhance our brand identity drive customer engagement and support business objectives. This role requires a strategic thinker with a strong creative vision excellent communication skills and a deep understanding of brand management principles.
Key Responsibilities:
- Brand Strategy Development: Develop and implement comprehensive brand marketing strategies to build brand equity increase market share and achieve business goals.
- Campaign Management: Plan execute and manage integrated marketing campaigns across various channels (digital print social media etc.) to drive brand awareness and customer engagement.
- Market Research: Conduct market research and analysis to understand customer needs market trends and competitive landscape. Use insights to inform brand strategy and campaign development.
- Brand Messaging: Ensure consistent and compelling brand messaging across all marketing materials and communication channels. Develop and maintain brand guidelines to ensure brand integrity.
- Creative Direction: Collaborate with creative teams to develop and produce highquality marketing assets including advertisements promotional materials and content for digital and offline channels.
- Partnerships & Sponsorships: Identify and manage strategic partnerships and sponsorships that align with brand objectives and enhance brand visibility.
- Performance Analysis: Monitor and analyze the performance of brand marketing initiatives using key performance indicators (KPIs). Provide insights and recommendations for optimization and improvement.
- Budget Management: Develop and manage the brand marketing budget ensuring efficient allocation of resources and costeffective of marketing activities.
- Team Collaboration: Work closely with crossfunctional teams including sales product development and public relations to ensure alignment and coordination of brand marketing efforts.
- Event Planning: Oversee the planning and of brandrelated events trade shows and promotional activities to enhance brand presence and engagement.
Qualifications:
- Education: Bachelor s degree in Marketing Business Communications or a related field. Advanced degree or professional certification is a plus.
- Experience: 5 years of experience in brand marketing or a related field with a proven track record of successful brand management and campaign .
- Skills:
- Strong understanding of brand management principles and marketing strategies.
- Proficiency in digital marketing tools and platforms (e.g. Google Analytics social media management tools).
- Excellent written and verbal communication skills with the ability to craft compelling brand narratives.
- Strong creative and strategic thinking abilities with attention to detail.
- Experience in managing budgets and working with crossfunctional teams.
- Proficiency in Microsoft Office Suite (Word Excel PowerPoint) and familiarity with design tools (e.g. Adobe Creative Suite) is a plus.
marketing strategies,social media,content creation,budget management,digital marketing,administrative,logo design,digital,market research,branding,brand management,campaigns,advertising,brand marketing,branding strategies,promotional,event planning,google analytics,campaign management
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
