Social Media ManagerBrand Manager

Overview:

Key Responsibilities:

• Develop and implement social media strategies to increase brand awareness and drive engagement
• Create and manage the content calendar including writing and editing compelling copy for social media posts
• Monitor social media trends tools and applications and appropriately apply that knowledge to increase the use of social media
• Manage and grow the organizations online community by responding to comments and messages in a timely manner
• Collaborate with crossfunctional teams to ensure brand consistency across all channels
• Measure the success of social media campaigns using analytics tools and adjust strategies as needed
• Stay uptodate with social media best practices and technologies
• Manage social media advertising budgets and optimize campaign performance
• Develop and execute marketing campaigns to promote the brand and its products or services
• Ensure brand messaging is consistent across all channels
• Work with external partners agencies and influencers to expand the brands reach
• Identify and engage with key influencers and brand advocates
• Create and manage the social media content calendar
• Monitor and respond to customer feedback and inquiries on social media platforms
• Stay informed about the latest trends and best practices in social media and digital marketing

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven work experience as a Social Media Manager or similar role
• Demonstrable experience in developing and implementing successful social media and marketing campaigns
• Strong understanding of social media platforms their respective participants and how each platform can be deployed in different scenarios
• Excellent writing editing and communication skills
• Experience with social media management tools analytics and insights
• Ability to think creatively and generate innovative ideas
• Knowledge of SEO keyword research and Google Analytics
• Ability to work effectively in a fastpaced environment and manage multiple projects simultaneously
• Strong project management and organizational skills
• Ability to work independently and as part of a team
• Understanding of advertising strategies and familiarity with online advertising platforms
• Experience in content creation graphic design or video production is a plus
• Ability to effectively collaborate with crossfunctional teams
• Uptodate with the latest trends and best practices in online marketing and measurement

social media management,marketing strategy,content creation,brand development,analytics