Overview
The Product Marketing Manager plays a crucial role in driving the success of our products by leading the marketing strategy defining the positioning and messaging and enabling the sales and marketing teams. They are responsible for developing compelling product narratives conducting market research and collaborating across teams to ensure successful product launches and marketing campaigns.
Key Responsibilities
- Develop marketing strategies and plans to drive product awareness and adoption
- Conduct market research to identify customer needs market trends and competitive insights
- Collaborate with crossfunctional teams including product management sales and marketing to develop product positioning and messaging
- Create compelling product narratives and sales enablement materials that resonate with target audiences
- Lead product launches and marketing campaigns to drive product adoption and revenue growth
- Analyze customer and market data to drive product insights and recommendations
- Enable the sales team with effective training tools and collateral to support the selling process
- Measure and optimize the success of marketing campaigns and product launches
- Build strong relationships with industry analysts customers and partners to support product marketing goals
- Contribute to the overall marketing strategy and collaborate on broader marketing initiatives
Required Qualifications
- Bachelor s degree in marketing business or related field; MBA is a plus
- 5 years of experience in product marketing in the technology industry
- Demonstrated success in product launches and driving product adoption
- Strong strategic planning and market analysis skills
- Proven ability to create compelling product messaging and narratives
- Excellent written and verbal communication skills
- Experience in collaborating with crossfunctional teams
- Proficiency in data analysis to make informed marketing decisions
- Ability to thrive in a fastpaced dynamic environment
- Strong project management and organizational skills
strategic planning,sales,sales enablement,product marketing,product positioning,marketing strategy,project management,marketing campaigns,market research,market analysis,data analysis,cross-functional collaboration