Overview
We are currently seeking individuals for urgent openings in the Adobe Analytics team. The role is crucial in helping the organization understand and optimize digital marketing user experience and overall business performance.
Key responsibilities
- Analyze and interpret data from Adobe Analytics to provide insights on website and marketing performance
- Develop and maintain Adobe Analytics segments reports and dashboards
- Collaborate with crossfunctional teams to develop measurement plans and ensure data integrity
- Support the implementation of tracking and tagging requirements for digital properties
- Conduct adhoc analysis to support business decisions and identify opportunities for optimization
- Provide recommendations for improving web and app experiences based on data analysis
- Monitor and report on key digital KPIs and trends
- Contribute to the continuous improvement of analytics processes and best practices
- Support training and enablement of Adobe Analytics users within the organization
- Stay updated on industry trends and best practices in web and digital analytics
Required qualifications
- Bachelors degree in Marketing Business Statistics Computer Science or related field
- Proven experience in utilizing Adobe Analytics to analyze digital marketing and website data
- Proficiency in SQL and data visualization tools (e.g. Tableau Power BI)
- Strong analytical and problemsolving skills with the ability to translate complex data into actionable insights
- Experience with digital marketing and web analytics including A/B testing and personalization
- Excellent communication skills with the ability to present findings to stakeholders at all levels
- Understanding of web technologies such as JavaScript HTML and cookies
- Ability to work effectively in a fastpaced and dynamic environment
- Certifications in Adobe Analytics or related analytics tools is a plus
- Knowledge of data governance and privacy regulations (e.g. GDPR CCPA) is preferred
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