Ads Manager

• Develop and execute paid advertising campaigns across multiple channels including Google Facebook Instagram and LinkedIn
• Conduct keyword research create ad copy and manage bids for PPC campaigns
• Set up and manage paid social media campaigns to target the right audience and achieve campaign goals
• Track and analyze campaign performance identify areas of improvement and implement optimisation strategies to increase conversions and reduce costs
• Monitor industry trends competitor activity and customer behavior to optimize campaign strategies and stay ahead of the curve
• Collaborate with the marketing team to align paid campaigns with overall marketing goals and strategies
• Provide regular reports and updates to the team and management on campaign performance and progress towards targets
• Continuously improve campaigns through testing and experimentation

• Bachelors degree in Marketing
• Professional Degree/Diploma Equivalent for the course on Social Media Management Paid Ads and Creation of Digital Media Ecosystem.
• Min 2 years of experience in running paid campaigns on Social Media platforms Facebook Insta LinkedIn and Google (This is strictly mandatory). Please share your campaign analytics for at least 5 campaigns on each platform mentioned as proof.
• Strong analytical skills and experience in campaign tracking and optimisation
• Familiarity with PPC tools and platforms such as Google Ads Facebook Ads Manager and LinkedIn Ads
• Ability to work independently and manage multiple campaigns simultaneously
• Excellent communication skills and the ability to collaborate effectively with crossfunctional teams
• Experience with A/B testing and experimentation is a plus
• Google Ads and/or Facebook Ads certification is a plus

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