Public Relations Manager

Overview

Key responsibilities

• Develop and implement comprehensive public relations strategies to promote the organizations mission and goals.
• Build and nurture relationships with media outlets and key stakeholders to secure favorable coverage and positive publicity.
• Create and distribute press releases media kits and other promotional materials to enhance the organizations brand image.
• Manage and respond to inquiries from the media public and other interested parties to maintain transparency and favorable relations.
• Monitor media coverage and public sentiment to proactively address any negative press and mitigate potential reputation risks.
• Collaborate with internal teams to ensure consistency in messaging and maintain brand integrity across all communication channels.
• Organize and manage public relations events press conferences and speaking engagements to increase the organizations visibility.
• Conduct crisis communications planning and manage responses during times of unexpected events or crises.
• Lead the development and implementation of social media strategies to engage audiences and enhance the organizations online presence.
• Measure and analyze the effectiveness of public relations efforts through key performance indicators and metrics.
• Stay updated on industry trends best practices and regulations to ensure compliance and relevancy in public relations activities.
• Manage the public relations budget and allocate resources effectively to achieve strategic communication goals.
• Foster and maintain relationships with key influencers community leaders and public figures to support the organizations objectives.
• Provide counsel and training to organizational spokespeople on effective communication practices and public speaking engagements.
• Contribute to the development of crisis management and communication protocols to address potential reputational threats.

Required qualifications

• Bachelors degree in Communications Public Relations Marketing Journalism or related field; Masters degree preferred.
• Proven work experience in public relations communications or related fields preferably in a managerial role.
• Demonstrated success in executing effective public relations campaigns and managing media relations.
• Strong writing and editing skills with the ability to craft compelling narratives and engaging content for diverse audiences.
• Excellent verbal communication and presentation abilities with media stakeholders and internal teams.
• Strategic thinking and the ability to develop and implement longterm communication plans aligned with organizational objectives.
• Proficiency in leveraging social media platforms for brand promotion and engagement.
• Ability to thrive in a fastpaced dynamic environment while prioritizing and managing multiple projects simultaneously.
• Proven crisis management expertise and the ability to make sound decisions under pressure.
• Experience in budget management and resource allocation for public relations initiatives.
• Strong interpersonal skills and the ability to build and maintain relationships with diverse stakeholders.
• Uptodate knowledge of media trends digital tools and industry best practices in public relations.
• Professional certifications in public relations or related fields are a plus.
• Flexibility to work outside of standard business hours including evenings and weekends as needed for events and crisis situations.
• Understanding of ethical standards and legal regulations in public relations and media communication.

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