Overview
The Social Media Manager plays a crucial role in developing and executing the organizations social media strategy. They are responsible for creating engaging content managing social media platforms and analyzing performance to drive brand awareness and engagement. This role requires a deep understanding of various social media channels and an ability to develop creative and effective campaigns to support the organizations goals.
Key responsibilities
- Develop and implement social media strategy to align with the organizations goals
- Create manage and publish original highquality content on various social platforms
- Monitor and analyze social media performance using web analytic tools
- Engage with the online community and respond to comments and requests
- Collaborate with marketing and design teams to plan and develop content
- Stay updated with the latest social media trends and best practices
- Manage social media advertising campaigns and budget
- Oversee social media accounts design and layout
- Measure and report on social media ROI and KPIs
- Identify and analyze competitors social media strategies
- Stay informed about industry trends and tools for social media management
- Coordinate with influencers and manage influencer partnerships
- Respond to customer inquiries and complaints on social media
- Develop and manage online promotions and partnerships
- Contribute to the overall branding efforts by creating a consistent voice across all social channels
Required qualifications
- Bachelor s degree in Marketing Communication Journalism or related field
- Proven work experience as a Social Media Manager or similar role
- Demonstrable experience in developing effective social media strategies and campaigns
- Experience with social media management tools and analytics platforms
- Proficiency in content creation and copywriting
- Strong knowledge of social media platforms trends and best practices
- Ability to interpret social media data and make informed decisions
- Excellent communication and interpersonal skills
- Project management skills with the ability to multitask and meet deadlines
- Creativity and the ability to generate innovative ideas
- Proven ability to manage online communities
- Experience in paid social media advertising and budget management
- Strong understanding of SEO and web traffic metrics
- Up to date with the latest technologies and best practices in social media
- Experience with crisis management and conflict resolution on social media
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