Public Relations Officer (PRO) is responsible for managing an organizations reputation and image and for building and maintaining relationships with the public and media. Some of their responsibilities include:
Developing and implementing public relations strategies
Building and maintaining relationships with media representatives
Writing and distributing press releases news articles and other communication materials
Preparing and communicating findings from quarterly PR reports
Editing promotional materials
Tracking industry trends
Communicating with internal teams and external media outlets
Serving as company spokesperson at publicfacing events and press conferences:
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.