Drive Product Development: Own the product roadmap for activation and engagement strategies, ensuring alignment with dopay’s overarching product vision and market needs.
Leverage Market Insights: Utilize qualitative and quantitative research insights to enhance onboarding, activation, and engagement strategies.
Define and Measure Product Metrics: Establish and track key metrics to derive actionable insights, driving product improvements and enhancing user experiences.
Lead Cross-Functional Collaboration: Work closely with marketing, sales, customer success, logistics, call center, technology, product, and design teams to accelerate product delivery and foster innovation.
Iterate on Product Hypotheses: Collaborate with our marketing team to test and refine product hypotheses, iterating towards solutions that align with user needs and business objectives.
Focus on Internal Feedback: Gather and analyze data from internal sources, such as user behavior analytics, sales feedback, and customer support interactions, to drive continuous improvement.
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