CJA Customer Journey Analytics

Overview:

Key Responsibilities:

• Analyze customer data to understand their behavior and preferences
• Develop and maintain customer journey maps and personas
• Identify key touchpoints and pain points in the customer journey
• Utilize analytics tools and techniques to derive actionable insights
• Create and present reports and visualizations to communicate findings
• Collaborate with crossfunctional teams to optimize customer experiences
• Implement machine learning models for predictive analytics
• Monitor and measure customer journey KPIs and metrics
• Drive continuous improvement initiatives based on analytics findings
• Stay updated with industry trends and best practices in customer journey analytics

Required Qualifications:

• Bachelors degree in Data Science Business Analytics or related field
• Proven experience in customer journey analytics or related roles
• Proficiency in data analysis and visualization tools (e.g. Tableau Power BI)
• Strong understanding of customer behavior and journey mapping techniques
• Experience with machine learning and predictive analytics
• Ability to communicate complex data findings to nontechnical stakeholders
• Familiarity with customer experience management platforms
• Excellent problemsolving and critical thinking skills
• Strong attention to detail and accuracy in data analysis
• Ability to work effectively in a collaborative crossfunctional environment
• Certifications in relevant analytics or data science programs is a plus

data analysis,customer insights,analytics tools,data visualization,machine learning