SaaS Content Marketer

Job description

• Develop and execute a comprehensive content marketing strategy tailored to our SaaS products.
• Competitor analysis
• Create highquality engaging content including blog posts whitepapers eBooks case studies webinars email campaigns and social media posts.
• Collaborate with product sales and customer success teams to understand product features customer pain points and industry trends.
• Manage content calendars to ensure timely delivery of content across various channels.
• Optimize content for SEO to increase organic traffic and search engine rankings.
• Analyze content performance metrics and provide insights to improve future content initiatives.
• Stay abreast of industry trends competitive landscape and emerging technologies to keep content relevant and innovative.
• Lead and mentor junior content team members ensuring best practices and continuous improvement.

• Bachelor s degree in Marketing Communications Journalism or a related field.
• 3 years of experience in content marketing preferably within the SaaS industry.
• Exceptional writing editing and storytelling skills with a keen attention to detail.
• Strong analytical skills and the ability to derive actionable insights from data.
• Strong understanding of SEO best practices and digital marketing trends.
• Proficient in content management systems (CMS) email marketing platforms and analytics tools.
• Ability to manage multiple projects and deadlines in a fastpaced environment.
• A creative mindset with a passion for continuous learning and innovation.

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