Marketing Automation Specialist

Overview

Key responsibilities

• Collaborate with marketing sales and IT teams to design and implement automated marketing campaigns and initiatives.
• Develop and optimize marketing automation workflows including lead nurturing scoring and segmentation.
• Utilize marketing automation tools to create and manage multichannel marketing campaigns including email social media and paid digital advertising.
• Analyze campaign performance and user behavior data to optimize and personalize automated marketing efforts.
• Manage and maintain the marketing automation platform including database management integration with CRM systems and data hygiene best practices.
• Implement A/B testing and conduct experiments to improve campaign performance and conversion rates.
• Collaborate with crossfunctional teams to ensure alignment of marketing automation initiatives with overall marketing and sales strategies.
• Provide training and support to marketing and sales teams for effectively utilizing marketing automation tools and features.
• Stay updated on industry best practices and emerging trends in marketing automation and related technologies.
• Contribute to the development of marketing automation strategies and roadmaps to achieve business objectives.

Required qualifications

• Bachelors degree in Marketing Business or related field.
• Proven experience (X years) in marketing automation CRM systems and email marketing.
• Demonstrated proficiency in using marketing automation platforms such as Marketo HubSpot or Pardot.
• Strong analytical skills and experience in interpreting data to derive actionable insights.
• Experience in developing and optimizing automated marketing campaigns and workflows.
• Proficiency in HTML CSS and JavaScript for customizing email templates and landing pages within marketing automation platforms.
• Excellent project management and organizational skills with a keen attention to detail.
• Ability to effectively communicate and collaborate with crossfunctional teams.
• Certifications in marketing automation platforms or related technologies is a plus.
• Understanding of GDPR and other relevant data privacy regulations.
• Proactive and innovative mindset with a focus on continuous improvement and optimization.
• Strong understanding of marketing and sales processes and their alignment within a CRM system.

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