Social Media Specialist
Social Media Specialist
Posted on :
23-08-2024
Employer Active
1 Vacancy
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Job Description
Overview:
The Social Media Specialist plays a crucial role in developing and implementing social media strategies to enhance brand awareness and drive engagement. They are responsible for creating and curating compelling content fostering community engagement analyzing performance metrics and staying abreast of industry trends to ensure effective and impactful social media presence.
Key Responsibilities:
- Develop and execute social media strategies to meet marketing objectives
- Create schedule and manage content across various social media platforms
- Monitor and respond to comments messages and inquiries in a timely and professional manner
- Analyze and report on social media performance using digital analytics tools
- Stay informed about the latest social media trends tools and best practices
- Collaborate with the marketing team to align social media campaigns with overall marketing initiatives
- Manage social media advertising and budget allocation
- Create visually appealing and engaging multimedia content
- Establish and maintain relationships with influencers and brand advocates
- Identify and propose new opportunities to improve social media presence
- Manage and grow online communities on various social media platforms
- Develop and oversee social media contests giveaways and promotions
- Work with crossfunctional teams to ensure brand consistency across all channels
- Stay updated on industry trends and emerging platforms to recommend new strategies
Required Qualifications:
- Bachelors degree in Marketing Communications or related field
- Proven experience as a social media specialist or similar role
- Demonstrable experience in social media management and content creation
- Proficiency in digital analytics tools such as Google Analytics Facebook Insights etc.
- Excellent copywriting and editing skills with a keen eye for detail
- Strong understanding of social media advertising and promotions
- Ability to interpret social media performance metrics and translate them into actionable insights
- Experience in managing social media communities and building engagement
- Uptodate with the latest trends and best practices in social media and digital marketing
- Creative mindset with the ability to think strategically and execute with precision
- Strong project management and organizational skills
- Ability to work effectively in a fastpaced dynamic environment
- Excellent communication interpersonal and relationshipbuilding skills
- Proficiency in graphic design and video editing software is a plus
- Certification in social media marketing or related field is a bonus
copywriting,video editing,analytics,digital analytics,content creation,graphic design,social media advertising,project management,community engagement,social media management
Employment Type
Full Time
Key Skills
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