responsible for creating managing and optimizing payperclick advertising campaigns across various platforms such as Google Ads Facebook and Bing Ads. The role demands a combination of analytical and creative skills to ensure that all campaigns are effective efficient and aligned with the companys marketing objectives.
Responsibilities:
1. Develop and implement PPC strategies to meet campaign goals.
2. Conduct thorough keyword research and select appropriate audiences for targeting.
3. Monitor and analyse campaign performance to identify optimization opportunities.
4. Manage campaign budgets and adjust bids to achieve better ROI.
5. Collaborate with the content and design teams to create compelling ad copy and landing pages.
6. Stay uptodate with the latest trends and best practices in PPC and SEM.
7. Weekly and monthly reporting etc.
8. Visitors and leads tracing and tracking etc.
Requirements:
1. Bachelor s degree in Marketing Business or a related field.
2. 2 Years experience in managing PPC campaigns across different platforms.
3. Strong analytical skills and proficiency with Google Analytics and other PPC tools.
4. Excellent communication and teamwork abilities.
5. Google Ads certification is preferred.
Knowledge of the following Tools:
1. Google AdWords
2. Keyword planner
3. Google search console
4. Google Analytics
5. AI tools
6. Others
teamwork,google,collaboration skills,campaign management,keyword planner,marketing,business,google analytics,analytical skills,reporting,budget management,sem,ppc,facebook ads,communication,google ads,adwords,keyword research,bing ads,creative skills