Social Media Manager Video Content Social Media Community Management

• Develop and implement a comprehensive social media strategy to achieve brand awareness engagement and lead generation goals with a specific focus on marketing our consumer app.
• Includes Competitive Analysis and ongoing Monitoring Identification and Prioritization of Channels and Platforms and Determination of Key Roles and KPI s
• Craft an engaging content calendar ensuring consistency with brand voice and messaging.
• Champion the daytoday running of the social media portfolio (response responsiveness internal escalation)
• Ongoing monitoring and social listening (including but not limited to sentiment analysis and identification of keywords themes and trends)
• Demonstrate exceptional written skills in English to create compelling captions that resonate with our target audience.
• Design eyecatching graphics using design tools with the help of our team. However the ability to create some basic visuals yourself using Canva (proficiency required) is a plus. Proficiency in Photoshop and CapCut is a highly desirable bonus.
• Schedule posts effectively to maximize reach and engagement.
• Analyze social media data and adapt strategies based on insights.
• Develop content that can be repurposed across different platforms.
• Create and edit shortform video content for social media. (Highly desirable)
• Huge plus if youre willing to be in front of the camera and generate some of the videos yourself

content calendar management,data analysis,video editing tools,photoshop,brand awareness,social media scheduling,content repurposing,competitive analysis,graphic design,social media strategy,social media,engaging content creation,social media monitoring,video content creation,community management