Marketing Automation Operations Manager Datos Team

Job Description

Hi there!
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so dont miss your chance.
This is our

Marketing Automation (Operations) Manager role for those who are goal and successoriented.

Tasks in the role

The Marketing Automation (Operations) Manager will be responsible for managing and optimizing our marketing automation tools particularly focusing on our CRM HubSpot. This role involves setting up and managing automation workflows ensuring data integrity and generating actionable insights through comprehensive reporting and tracking. The ideal candidate will be resultsdriven detailoriented highly analytical and have a deep understanding of marketing operations.

• CRM Management: Oversee the management and optimization of our CRM platform (HubSpot) ensuring it is fully integrated with other tools and used to its full potential
• Automation Setup: Design implement and manage automated marketing & sales workflows including email campaigns lead nurturing sequences and customer segmentation strategies
• Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs removing duplicates and updating outdated information
• Reporting and Analytics: Develop and deliver regular reports on campaign performance CRM health lead conversion rates and other key metrics to support datadriven decisionmaking
• Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives
• Optimization: Continuously monitor and optimize automation processes ensuring maximum efficiency and effectiveness in achieving marketing goals

Requirements

Who we are looking for

Education: Bachelors degree in Marketing Business Administration Information Technology or a related field

• Experience: Minimum of 35 years of experience in marketing automation CRM management or related roles with a strong preference for experience using HubSpot
• Technical Skills: Proficiency in CRM platforms (HubSpot is a must) marketing automation tools data analysis and reporting tools. Familiarity with SQL or similar database query languages is a plus.
• Analytical Mindset: Strong analytical skills with the ability to interpret data and make datadriven decisions
• Attention to Detail: Highly organized with meticulous attention to detail particularly in data management and reporting
• Communication: Excellent written and verbal communication skills with the ability to explain complex processes to nontechnical stakeholders
• ProblemSolving: Strong problemsolving skills with a proactive approach to identifying issues and implementing solutions
• Adaptability: Ability to work in a fastpaced environment and adapt to changing priorities and deadlines

They say there are no perfect candidates but that might well be you if you have

• Experience in the SaaS industry or with datadriven marketing
• HubSpot Certification(s)
• Knowledge of GDPR CANSPAM and other data privacy regulations
• You share our common values: Trust as we prefer to speak up and be our true selves; Sense of Ownership as its not worth wasting time on something you dont believe in; and enthusiasm for Constant Change as we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

Datos is a global clickstream data provider focused on licensing anonymized atscale privacysecured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe packaged into clean easytounderstand data products. Datos mission is to provide clickstream data built on trust and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an everchanging digital landscape. Datos was founded in 2019 and has offices in New York City (HQ) Spain and Germany.

We will try to create all the right conditions for you to work and rest comfortably

• Its up to you to decide what work format works best for you. You can #wfo #wfh or mix both
• Flexible working day start.
• Snacks and coffee at the office.
• Corporate events.
• Unlimited PTO.
• Training courses conferences.

Finally a little more about our company

Weve been developing our product for 15 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.