Data Scientist - Marketing Attribution

Job Title: Data Scientist Marketing Attribution (Multi Touch Marketing Attribution and Media Mix Modelling)

Location: Remote based in Portugal with potential onsite presence for onboarding in London/UK.

PTC Group is looking for a Data Science specialist to join our partner a leader in the Telecommunications sector to help them build cuttingedge applications.

The project is a cloud based ELT decision intelligence platform that specialises in taking data from various sources transforming cleaning visualising and serving it to customers to provide significant business value. The company brings expertise in data warehousing cleaning transformation visualisation data science and focuses on building out of the box solutions one of which is in the area of Marketing Attribution.

Required skills / experience:

Multiple years of experience in building data science models in the marketing attribution area (multi touch marketing attribution and media mix modelling)

Candidates should be familiar with the different steps of the process (data preparation data cleaning model building model tuning). There is stronger emphasis in this role on the data science modelling and tuning portion.

Candidates should have worked on multiple client based projects in this area and not just have theoretical experience. In particular they should have been responsible for producing a delivering an initial output and working with the client on iterations of that output based on their feedback.

Combining standard approaches with custom optimisation models tailored to specific business models and KPI requirements. Familiar with standard models and best practice. Knows how to balance using a standard repeatable approach with the need to build something custom.

Proficiency in programming languages SQL and Python

Productionising of code to enable efficient modelling of big data

Ability to work independently and collaborate effectively within a team

Responsibilities:

Understand business requirements and objectives

Build data science models (multi touch marketing attribution media mix modelling) using a mix of standard and custom modelling techniques

Be able to adapt existing MTMA and MMM models that the company already has.

Continuously adjust data science models to deliver higher accuracy

Produce documentation on your approach

Deliver client facing output and iterate on it based on client feedback