Director Public Relations Media

A leading healthcare organization is seeking a dynamic and strategic Director of Public Relations & Media to shape and drive its brand narrative through innovative campaigns impactful media relations and comprehensive communication strategies. This role is pivotal in crafting a compelling narrative that resonates with diverse audiences fosters trust and builds lasting loyalty.

Key Responsibilities:

• Develop and execute comprehensive public relations and media strategies encompassing both paid and earned media in collaboration with internal teams and external partners.
  
• Cultivate and maintain strong relationships with media outlets journalists and influencers proactively pitching stories to enhance brand visibility and reputation.
  
• Lead the development of crisis communication plans to ensure timely and effective responses that mitigate reputational risks.
  
• Oversee the creation of compelling content including press releases articles blog posts and social media posts ensuring that key messages and values are effectively communicated.
  
• Champion the brand internally and externally ensuring consistent messaging and alignment with the organization s mission and vision.
  
• Lead and mentor a team of communications professionals providing guidance and support to foster growth and excellence.
  
• Engage with key stakeholders including employees customers and industry partners to build relationships and drive brand advocacy.
  
• Establish and monitor key performance indicators (KPIs) to measure the success of PR and media initiatives regularly analyzing data to optimize strategies.
  
• Collaborate crossfunctionally with marketing sales legal and other departments to ensure consistency in messaging and communication efforts.
  
• Stay informed about industry trends best practices and emerging technologies in public relations and media to continuously innovate and improve communication strategies.
  

Requirements

Qualifications:

• Bachelor s degree in communications public relations marketing or a related field; advanced degree preferred.
  
• Minimum of 8 years of experience in public relations media relations or corporate communications with a proven track record of success.
  
• Strong experience leading and motivating highperformance teams.
  
• Demonstrated success in working with media outlets and securing media coverage.
  
• Proficiency in crafting messages for various audiences and channels.
  
• Ability to thrive in a fastpaced environment managing multiple priorities with attention to detail.
  
• Familiarity with media monitoring and analytics tools.
  

Key Competencies:

• Customer Focus: Build strong customer relationships and deliver solutions that prioritize the customer s needs.
  
• Optimizes Work Processes: Identify the most effective and efficient processes to get things done with a focus on continuous improvement.
  
• Collaboration: Build partnerships and work collaboratively with others to achieve shared goals.
  
• Resourcefulness: Secure and deploy resources effectively and efficiently.
  
• Manages Complexity: Navigate complex highquality information to solve problems effectively.
  
• Ensures Accountability: Hold yourself and others accountable to meet commitments.
  
• Situational Adaptability: Adapt approach and demeanor to match the shifting demands of different situations.
  
• Communication: Develop and deliver multimode communications that convey a clear understanding of the unique needs of different audiences.
  

Benefits