A leading healthcare organization is seeking a dynamic and strategic Director of Public Relations & Media to shape and drive its brand narrative through innovative campaigns impactful media relations and comprehensive communication strategies. This role is pivotal in crafting a compelling narrative that resonates with diverse audiences fosters trust and builds lasting loyalty.
Key Responsibilities:
- Develop and execute comprehensive public relations and media strategies encompassing both paid and earned media in collaboration with internal teams and external partners.
- Cultivate and maintain strong relationships with media outlets journalists and influencers proactively pitching stories to enhance brand visibility and reputation.
- Lead the development of crisis communication plans to ensure timely and effective responses that mitigate reputational risks.
- Oversee the creation of compelling content including press releases articles blog posts and social media posts ensuring that key messages and values are effectively communicated.
- Champion the brand internally and externally ensuring consistent messaging and alignment with the organization s mission and vision.
- Lead and mentor a team of communications professionals providing guidance and support to foster growth and excellence.
- Engage with key stakeholders including employees customers and industry partners to build relationships and drive brand advocacy.
- Establish and monitor key performance indicators (KPIs) to measure the success of PR and media initiatives regularly analyzing data to optimize strategies.
- Collaborate crossfunctionally with marketing sales legal and other departments to ensure consistency in messaging and communication efforts.
- Stay informed about industry trends best practices and emerging technologies in public relations and media to continuously innovate and improve communication strategies.
Requirements
Qualifications:
- Bachelor s degree in communications public relations marketing or a related field; advanced degree preferred.
- Minimum of 8 years of experience in public relations media relations or corporate communications with a proven track record of success.
- Strong experience leading and motivating highperformance teams.
- Demonstrated success in working with media outlets and securing media coverage.
- Proficiency in crafting messages for various audiences and channels.
- Ability to thrive in a fastpaced environment managing multiple priorities with attention to detail.
- Familiarity with media monitoring and analytics tools.
Key Competencies:
- Customer Focus: Build strong customer relationships and deliver solutions that prioritize the customer s needs.
- Optimizes Work Processes: Identify the most effective and efficient processes to get things done with a focus on continuous improvement.
- Collaboration: Build partnerships and work collaboratively with others to achieve shared goals.
- Resourcefulness: Secure and deploy resources effectively and efficiently.
- Manages Complexity: Navigate complex highquality information to solve problems effectively.
- Ensures Accountability: Hold yourself and others accountable to meet commitments.
- Situational Adaptability: Adapt approach and demeanor to match the shifting demands of different situations.
- Communication: Develop and deliver multimode communications that convey a clear understanding of the unique needs of different audiences.
Benefits
- Comprehensive Medical Dental and Vision Options: Choose from three medical plans tailored to your needs plus options for dental and vision coverage for you and your family.
- Telehealth visits: Access boardcertified Doctors anytime anywhere for you and your family.
- Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
- Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays giving you flexibility and time for personal traditions.
- Life & AD&D Coverage: Secure your and your familys financial future with life and accidental death and dismemberment (AD&D) insurance.
- FSA (Flexible Spending Account): Manage healthcare expenses smartly with pretax dollars in a Flexible Spending Account (FSA).
- 401K DollarforDollar Up to 4%: Invest in your future with our 401K plan featuring a dollarfordollar match up to 4%.
- Company Paid LongTerm Disability: Provided at no cost which replaces 60% of your income if you become disabled for a long period of time.
Bachelor s degree in communications, public relations, marketing, or a related field; advanced degree preferred. Minimum of 8 years of experience in public relations, media relations, or corporate communications, with a proven track record of success. Strong experience leading and motivating high-performance teams. Demonstrated success in working with media outlets and securing media coverage. Proficiency in crafting messages for various audiences and channels. Ability to thrive in a fast-paced environment, managing multiple priorities with attention to detail. Familiarity with media monitoring and analytics tools. Key Competencies: Customer Focus: Build strong customer relationships and deliver solutions that prioritize the customer s needs. Optimizes Work Processes: Identify the most effective and efficient processes to get things done, with a focus on continuous improvement. Collaboration: Build partnerships and work collaboratively with others to achieve shared goals. Resourcefulness: Secure and deploy resources effectively and efficiently. Manages Complexity: Navigate complex, high-quality information to solve problems effectively. Ensures Accountability: Hold yourself and others accountable to meet commitments. Situational Adaptability: Adapt approach and demeanor to match the shifting demands of different situations. Communication: Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.