Social Media Manager

ABOUT US

Hostelworld Group PLC is a groundbreaking social network powered OTA focused on the hostel market with a clear mission to help travellers find people to hang out with.

Founded in 1999 were a wellknown trusted brand with 240 teammates across 11 countries; hostel partners in 180 countries; and a strong commitment to building a better world in all that we do.

In particular our focus in the last few years has been on improving the sustainability of the hostelling industry through our membership of the Global Sustainable Tourism Council (GSTC); our active involvement in the Global Tourism Plastics Initiative (GTPI); our partnerships with Bureau Veritas to establish emissions benchmarks for the hostelling industry; and our recent partnership with the South Pole to offset all our greenhouse gas emissions in 2021 and 2022. You can read more about our story here: Hostelworld site.

Hostelworld is listed on the London Stock Exchange Dublin Euronext and is an Investors in Diversity accredited employer.

This role is an initial 6month Fixedterm contract with a scope of future permanency.

LOCATION

This role is remotefriendly andbased in the UK.While we love travellers this role is not suitable for someone currently travelling worldwide.

WHO YOULL WORK WITH

We are looking for an entrepreneurialminded Social Media Manager to take the reins of Hostelworlds social presence across our key channels. Working closely with our Content and SEO team youll manage the messaging and engagement primarily on Instagram although with some interplay with Facebook TikTok and X too. This role is perfect for someone who enjoys both thinking and doingexpect to be handson from day one especially on Instagram.

Were looking for someone who can highlight our expertise in hostel selection and locations while showcasing our unique social features for travellers. Youll also engage with our audience on key events special holidays and relevant topical issues. Your collaboration with the team will ensure that Hostelworlds voice remains authentic fun and informative.

WHAT YOULL DO

• Manage Social Presence: Run Hostelworlds social media channels focusing heavily on Instagram while also leveraging Facebook TikTok and X.
• Content Collaboration: Work closely with the Content and SEO teams to align on messaging strategy and engagement.
• Handson Posting: Take over all social media posting responsibilities from the Content team ensuring timely and relevant content.
• Scheduling & Tracking: Use Emplifi to schedule posts track engagement and identify new engagement opportunities.
• Engage & Grow: Roll up your sleeves to directly engage with our audiences and grow our social media presence.
• Video & Content Creation: Utilize your skills in content creation especially video to create compelling posts that resonate with our audience.
• Special Projects: Work on exciting initiatives like hostel giveaways and research emerging travel content trends to keep us ahead of the curve.

• Leverage AI: Use AI tools to discover noteworthy travel events and collaborate with microinfluencers through Instagram.

WHAT CONTENT YOULL SHARE

• Topical Event Posts: Have a good Topical/Special event day in X country posts celebrating global events and special days.
• Location Spotlights: Highlight specific travel destinations showcasing our hostel offerings.
• Hostel Giveaways: Engage our audience with Instagramspecific giveaway posts.
• Sale/Event Posts: Promote sales events and other key activities.
• HostelFocused Videos: Create and share videos that highlight hostels and travel experiences.
• Newsjacking: Capitalize on trending topics to boost engagement.
• Social Success Stories: Share Hostelworld social success stories and remind followers about our unique functionalities.
• Sustainability Posts: Promote our commitment to sustainability and responsible travel.

WHAT WERE LOOKING FOR

• Experience in managing social media channels particularly Instagram.
• Familiarity with Facebook TikTok and X is a plus.
• A thinker and doer ready to take charge and drive our social media strategy.
• Strong content creation skills. Experience with video capture/editing very beneficial.
• Ability to align social media activities with overall brand messaging.

• Comfortable working in a fully remote fastpaced environment.

WHAT WE OFFER

• Competitive salary & benefits
• Enhanced annual leave plus 3 Wellbeing Days per year
• Paid family leave (maternity paternity surrogacy & adoption)
• Agile working (plus a Working from Abroad Policy!)
• Support for your ongoing growth & development
• Inclusive people policies (sickness menopause compassionate and fertility leave)
• A chance to give back to your local community with 5 paid volunteering days

OUR BEHAVIOURS

• Grow others We fundamentally believe that investing in growing others benefits everyone whether its helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team together.
• Master it We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate interrogate and always look for the why and wherever possible we use data to find the best solution.
• Collaborate We are in it together for the tough stuff and the celebrations too. To achieve the best results we need expertise from all areas of the organisation and we wholeheartedly welcome diverse thinking.
• Adapt We work fluidly adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and were never afraid to pivot.
• Deliver Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours.

Our people are key to our success. Our talented and diverse teams reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences; you dont have to meet all the requirements listed above to apply for this role.