Understanding written briefs and meeting with clients to discuss the specifics of the speech, which may include structure, points of emphasis, appropriate humor, content, and overall style.
Conducting research to obtain interesting facts and statistics that can be used in the speech.
Submitting the speech outline and subsequent drafts for approval.
Rehearsing or practicing the speech out loud to get a sense of how well it works and whether it is suited to the speaker or not.
Ensuring that the speech is conversational and that the objectives will be clear to the audience.
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